Business Services Industry
Sapient Named a Leader in European Interactive Agencies — Web Design Capabilities by Top Independent Analyst Firm
Business Wire, Oct 23, 2007
Independent Report Reveals That Sapient Is a Triple Threat - Great Design, Strong Usability and Solid Technology
CAMBRIDGE, Mass. -- Sapient (NASDAQ: SAPE) today announced that Sapient Interactive, its marketing services group, has been ranked as a European leader in the "Forrester Wave[TM]: European Interactive Agencies - Web Design Capabilities, Q4 2007" (October 2007) report published by leading independent analyst firm Forrester Research.
Sapient Interactive was among the highly select group of marketing agencies invited to participate in the report. According to the report, "Sapient Interactive's technology pedigree means they have the skills and experience to marry great design with solid technical performance."
In addition, the report states, "Sapient Interactive has demonstrated a seriously advanced Web design practice, receiving the highest mark in our Web Site Review, and the only reference Web site to receive a passing grade for user experience. It also received high marks on both Brand Image Reviews and persona creation, making it a top choice for both transactional and brand-driven projects." The report added, "Sapient Interactive's top scoring reference Web site propelled it into the lead, supported by a solid reference persona and the strength of its proprietary working and collaboration methodologies."
Sapient has been operating in Europe since 1998 and has grown steadily on the strength of its delivery track record with clients, which include BSkyB, TimesOnline, Vodafone, BP and Sony PlayStation. This year, Sapient considerably expanded its footprint in Europe, realizing 60% revenue growth from Q2 2006 to Q2 2007.
"Getting recognized as a European leader in user experience-based web design by the industry's leading authority is a great honor," said Paul English, director of Sapient's interactive marketing services group in Europe. "This recognition clearly reflects our strategy to become the dominant player in the worldwide interactive sector."
"This rating from Forrester means a great deal to our creative teams across Europe," said Patrick Furse, Sapient's regional creative director. "We are attracting a wide range of new creative professionals to work in our studios with our established teams in Europe. As a result, we have a vibrant mix of talented people driving some of our most dynamic and effective work to date. We expect we will continue to evolve in this compelling direction and Forrester's rating is a great recognition of our progress."
To view the Forrester Commerce Wave, visit: http://www.forrester.com/Research/Document/0,7211,43561,00.html
About Sapient
Sapient, a global services firm, operates two groups--Sapient Interactive and Sapient Consulting--that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.
Sapient's passion for client success--evidenced by its ability to foster collaboration, drive innovation and solve challenging problems--is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company's unique approach to drive growth and market momentum. Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit www.sapient.com.
Sapient is a registered service mark of Sapient Corporation.
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