Mirror Image Internet Joins Microsoft Silverlight Partner Initiative

Business Wire, Oct 23, 2007

TEWKSBURY, Mass. -- Mirror Image[R] Internet, a leading provider of content delivery solutions powered by a patented global network, today announced it has joined the Microsoft Silverlight Partner Initiative. Microsoft Silverlight is the new cross-browser, cross-platform plug-in for delivering the next generation of media experiences and rich, interactive applications for the Web.

Microsoft Silverlight 1.0 is a cross-browser, cross-platform plug-in for delivering richer user experiences on the Web. Silverlight significantly reduces development and deployment costs and provides enhanced Web audio and video streaming and playback using industry-leading Windows Media technologies.

Microsoft Corp. recognizes that relationships with companies such as Mirror Image will help drive demand for the platform as more Silverlight applications become publicly available. Mirror Image already delivers video and web content for Silverlight applications and this relationship will serve to create new business opportunities for Mirror Image.

"Mirror Image is pleased to become a Microsoft Silverlight Partner Initiative member," said Gustav Vik, President and Chief Executive Officer of Mirror Image. "Microsoft is a proven leader in developing platforms for rich media. This new generation of technology will enable companies to create even richer experiences than was possible before, and Mirror Image is proud to deliver this advanced content for our current and future customers."

"We're very pleased to be working with Mirror Image Internet as a Silverlight Partner Initiative member to help deliver rich media content to customers," said Sean Alexander, Director of Silverlight Marketing at Microsoft.

Those wanting more information or to download Microsoft Silverlight 1.0 and Expression Encoder should visit http://www.silverlight.net.

About Mirror Image Internet

Mirror Image[R] Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company's track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Recognized by Internet Retailer magazine as the 2007 Vendor Leader in the Content Delivery Network Category, and EContent magazine as one of the 100 "Companies That Matter Most" in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997. For additional information, please visit www.mirror-image.com or call 1 866 374 4113.

Mirror Image is a registered trademark of Mirror Image Internet. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corp. All other trademarks are the property of their respective owners.