Motricity's eReader.com Launches Over-The-Air Delivery for eBook Consumers to Simplify eBook Delivery

Business Wire, Oct 24, 2007

DURHAM, N.C. -- Motricity announced that its eBook customers will be among the industry's first to be able to purchase and receive their eBooks delivered over-the-air directly to their mobile device. The company also announced that its eReader Pro for Windows Mobile technology will now be offered for free.

"We are taking innovative steps to raise consumer adoption of eBooks by simplifying the customer's experience," said Alex Bloom, general manager of Motricity's Smartphone operations. "Currently, eBook consumers have to buy the book, download it onto a PC, connect the mobile to the PC and transfer the data. We've already seen through our experience with games, ringtones and other content types that making transactions simpler and more immediate helps increase consumer adoption."

Consumers purchasing books compatible with the Windows Mobile operating system will be the first to experience the over-the-air(OTA) purchase and delivery of their favorite eBook titles directly to their mobile device. eBook consumers can also search for any eBooks and access their online bookshelf from their Windows Mobile handheld or Smartphone. Motricity is continuing to invest in its innovative eReader Technology and will support OTA delivery on additional operating systems in the near future.

Concurrently, Motricity announced that its eBook reader technology, eReader Pro for Windows Mobile will now be offered for free for a limited period of time--eReader Pro was previously sold for $9.95. The eReader Pro bundle allows customers to add bookmarks, adjust font and display features to enhance their reading experience, autoscroll, and use in the included reference books.

"Reading eBooks is a new event for most consumers and we want to ensure that they have an easy and pleasurable initial experience," said Bloom. "Over the years, we've seen that once someone tries an eBook, they are very likely to enjoy it and eBooks become part of their lifestyle while traveling, commuting and other on-the-go activities."

With almost half a million users and over 17,000 eBooks, eReader.com, a business unit of Motricity, is one of the world's largest eBook stores. Motricity delivers more than 600,000 digital media titles and applications direct to consumers for their mobile devices through some of the largest and most popular mobile content storefronts.

About Motricity

Motricity is a leading provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time. The company's offerings span the content delivery chain, enabling compelling end user experiences and delivering profitable and reliable mobile content offerings for mobile network operators, media and entertainment companies, mobile specialists and more. Motricity's customers include seven of the top 12 mobile network operators in North America and 20 of the top television networks with marquee partners such as MTV, BET, Turner, AT&T, Alltel, Bell Mobility and others. Products and services range from mobile portals and storefronts to messaging aggregation with access to more than 200 million mobile subscribers. Motricity is headquartered in Durham, N.C., and has offices in Los Angeles and Munich. For more information, visit www.motricity.com.