Hot Banana, Web Content Management Solution from J.L. Halsey, Now Available on Salesforce.com's AppExchange

Business Wire, Oct 29, 2007

Hot Banana's Multi-Level Web Forms and Landing Pages Deliver Lead Generation Data Directly to Salesforce With No Programming Required

EMERYVILLE, Calif. -- Hot Banana (www.hotbanana.com), the Web Content Management Solution (CMS) from J.L. Halsey, today announced that it is now available on salesforce.com's AppExchange marketplace.

The two-way integration between Hot Banana's Web content management solution and Salesforce means that both sales and marketing get what they need in the format they want. Marketing maintains full control over Web forms and landing pages, while sales teams obtain lead generation data quickly and in their preferred format. Hot Banana is available immediately for test drive and deployment at http://www.salesforce.com/appexchange.

Hot Banana users can easily build sophisticated multi-level Web forms with CAPTCHA validation on basic Web pages or on advanced landing pages; set up Web analytics, lead source and conversion tracking; and transfer the captured lead-generation data from the Web form to Salesforce. This lead generation and data transfer capability is available "out of the box" and requires no additional programming or customization. The data obtained from registrations, subscriptions, promotions, newsletters and surveys flows directly into Salesforce, where it can be accessed by the sales team.

"Hot Banana and Salesforce work together seamlessly to bring leads to the sales force in a timely manner," said Sylvie Moreau VP of Business Development, J.L. Halsey. "With the combination of these two applications, marketers have greater control over the creation of forms and the collection of sales data, helping them to better evaluate various marketing initiatives and measure ROI."

"The 34,000 application installs clearly demonstrates the incredible momentum of the AppExchange," said Clarence So, senior vice president of marketing, salesforce.com. "Salesforce.com customers can now use Hot Banana to promote collaboration between sales and marketing, optimizing lead generation and conversion."

About Force.com Platform and the AppExchange

Force.com reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing thousands of applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About J.L. Halsey Corporation

J.L. Halsey (OTCBB:JLHY) is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. Ziff Davis Media's Baseline Magazine ranked J.L. Halsey No. 1 on its list of the fastest-growing software companies with sales under $150 million. The company's core solutions--Lyris ListManager, EmailLabs, ClickTracks, Sparklist, Hot Banana and EmailAdvisor--provide a suite of best-of-breed tools for managing email marketing campaigns end-to-end, publishing and managing Web site content, creating landing pages and optimizing Web sites based on sophisticated, yet easy-to-use Web analytics. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.jlhalsey.com, www.lyris.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com. The company is based in Emeryville, Calif.

About Hot Banana

Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversion performance. Hot Banana is available as a Software as a Service (SaaS), hosted offering, or as a licensed software ColdFusion CMS - with everything an eMarketer needs, including Web site optimization and marketing automation tools. Specifically designed for small- to mid-sized companies, Hot Banana has more than 200 clients worldwide.