Personeta Partners with GruppoInIT to Deliver Converged Communication Solutions to Telecom Service Providers

Business Wire, Oct 29, 2007

Leading Italian Systems Integrator Relies on Personeta Platform, Technology, and Expertise To Create Telecom Service Applications and Expand Business Beyond IT Implementations

HOD HASHARON, Israel -- Personeta, Inc., the leading provider of converged solutions for businesses and consumers, today announced that partner GruppoInIT, a leading Italian systems integrator, has adopted TappS[TM] NSC, Personeta's open service creation and delivery environment, for the ongoing development and deployment of customized service applications to European telecommunications companies.

To date, GruppoInIT has leveraged Personeta's platform and technology to secure five long-term telecom customer engagements, including the development of a Premium One Number (PON) service for Karupa and Teleunit, two Italy-based providers of voice services. In addition, the firm relied on Personeta for the creation of prepaid phone service centers for Welcome Italia and Plexia, two other Italian telecom firms.

"GruppoInIT's adoption of, and subsequent customer successes with, our platform serve as tremendous validation of the versatility and viability of Personeta's service creation environment for telecommunications companies," said Bibi Rosenbach, co-founder, president, and chief executive officer of Personeta. "This platform, coupled with Personeta's advanced solutions, provide partners such as GruppoInIT with the flexibility and capabilities needed to create and deliver rich, full-featured, and customized applications that add value to their customers' end users."

"The selection of Personeta's platform has significantly enhanced our overall service capabilities, and enabled the company to immediately sell in highly-tailored applications to our telecom service provider clients," said Andrea Curti, co-founder and chief executive officer of GruppoInIT. "In the technology sector, time to market is absolutely critical. As a result, the Personeta portfolio has allowed us to quickly develop and deliver powerful service applications that are ideally suited for a wide variety of telecommunications companies and implementations."

Historically focused on information technology (IT) implementations, GruppoInIT actively sought a technology partner that could help it gain traction in the lucrative value-added telecom service application sector, a growing global market segment, and diversify its service offering beyond traditional IT deployments. In addition, the company required a powerful, but flexible, service creation and delivery platform that could free its team of expert Java programmers from managing telecom protocols. Based on these parameters, the Italian firm selected Personeta as its partner of choice to facilitate the creation of these new services.

About Personeta

Founded in 2000, Personeta is redefining the ways that service providers deliver converged solutions to businesses and consumers. In anticipation of the convergence of voice and data networks, and the ongoing transition of the telecommunications industry from legacy (IN) to next-generation (IP) technologies, Personeta created the world's first high-performance, converged service offering that seamlessly transmits multiple services over one integrated communications platform. By working together with global telecommunications industry leaders, hardware and software companies, network equipment manufacturers, and application vendors, Personeta offers high-quality solutions that deliver maximum value, flexibility, and rapid deployment, while minimizing costs and implementation risk. Personeta is headquartered in Israel, with sales offices located around the world. For more information, please visit http://www.personeta.com.

About GruppoInIT

Founded in 1997, GruppoInIT specializes in system integration and software development. The company implements and supports Cisco Systems service provider technologies, such as the Cisco PGW2200, Cisco AS5350, and Proxy SIP Server. GruppoInIT's application platform, named INFInIT (http://www.myinfinit.it), and based on Personeta's TappS core technology, provides next-generation network (NGN) services, and is certified as a part of Cisco Systems' IMS architecture for service providers. For more information, please visit http://www.gruppoinit.it.