Softrax Webcast to Feature Air2Web Case Study: Best Practices in Revenue Management

Business Wire, Oct 30, 2007

CANTON, Mass. -- Softrax, the leading provider of enterprise revenue management and billing solutions, today announced that it will host a special Webcast with Michael Allpass, Vice President of Finance at Air2Web, a Softrax customer and leading global provider of mobile marketing applications for brands, agencies, enterprises and carriers. Air2Web selected Softrax earlier this year to automate its revenue recognition and complex transaction-based billing--and now is enjoying the benefits. This Webcast, Best Practices in Complex Billing and Revenue Management, is scheduled for Tuesday, November 6th at 1PM Eastern, and offers a live, interactive case study of Air2Web's business model challenges and the Softrax solution that's solving them.

"Air2Web's business model is market-driven and complex, crossing numerous offerings and a broad spectrum of customers - small through large. Our pricing is predominantly contract-specific and we are shifting from a software model to a hosting model. The resulting challenges in billing and revenue recognition accounting are significant, and we had to automate and streamline to manage our growth effectively," said Allpass. "Our Softrax system has automated our revenue recognition process and cut our billing time from 2-3 weeks down to 1-2 days with improved cash flows and significant advances in organizational efficiency."

"Air2Web is a dynamic, high-growth company with a finance department that's laying track in front of the speeding train," said Softrax President and CEO Bob O'Connor. "The company has implemented a Softrax solution that fundamentally improves its revenue management processes and positions the company for a very smooth ride. We look forward to hosting Air2Web on our Webcast and sharing their story."

The Webcast is presented at no charge, compliments of Softrax. Attendees to this one-hour event also will have an opportunity to ask questions. To register please visit www.Softrax.com/executive-webcast or call 1.888.4SOFTRAX.

About Air2Web

Air2Web is a leading Mobile Marketing service provider for enterprises, brands, agencies and network operators. The Company has created thousands of marketing campaigns to promote major brands, provide a variety of goods/services, and offer a new level of customer service, enabling clients to better promote, service and transact with their customers via mobile devices. With headquarters in Atlanta, Air2Web has connectivity into virtually all U.S. wireless operators. Air2Web is at the forefront of connecting marketers to mobile subscribers on a global scale, including such customers as The Weather Channel, Procter & Gamble, Traffic.com, AT&T and UPS. More information on Air2Web may be found at www.air2web.com.

About Softrax

Softrax Corporation is a leading provider of enterprise revenue management and billing software solutions that fundamentally change the way companies manage, analyze, report and forecast their revenue. Softrax solutions automate the entire revenue cycle, from revenue recognition, reporting and forecasting, through complex billing and contract renewals. Hundreds of corporations benefit from using Softrax to maximize their revenue, reduce operating expenses, comply with revenue recognition regulations and Sarbanes-Oxley requirements, and gain unprecedented visibility into their business performance. Softrax Corporation, headquartered in Canton, MA is privately held. More information can be found at www.softrax.com, www.revenuerecognition.com, and by calling 1.888.4.SOFTRAX.