W.E.ROCK Signs Major Sponsor for 2008 Rock Crawling Championship Series

Business Wire, Oct 31, 2007

ROI Company Partners with AlphaTrade.com

HENDERSON, Nev. -- Rhino Outdoor International, Inc. (PINKSHEETS: RHOI), which operates outdoor activity based businesses, including wholly owned subsidiary W.E.ROCK Event, Inc., is pleased to report that AlphaTrade.com (OTCBB: APTD), an innovator in digital media and marketing has teamed with W.E.ROCK to become a major sponsor of the 2008 World Extreme Rock Crawling Championship Series.

"This partnership represents W.E.ROCK's first major sponsorship from outside of the motor sports industry," states Howard Pearl, CEO & President of Rhino Outdoor International, "AlphaTrade is an experienced, innovative leader in the sports marketing business and will be a great promotional partner for W.E.ROCK. Our mandate is to continue to push Rock Crawling even beyond the standards that have been set by other professional motor sports organizations. AlphaTrade has sponsorship programs with a number of nationally recognized sports teams such as the New York Mets and Kenny Bernstein Racing in addition to their growing stable of extreme sports such as Professional Bull Riders, American Drag Racing League, and a nationally renowned team of professional Jet Ski pilots. AlphaTrade is building a reputation for identifying and developing unique marketing opportunities for the company and its clients. Their advertising clients are given a high return on media investment by the additional exposure provided through their sports venues. AlphaTrade's agreement with W.E.ROCK will include some unique and innovative cross-promotional events with AlphaTrade partners in addition to some exciting promotions involving text messaging programs."

"AlphaTrade is known for partnering with a variety of extreme sports businesses and Rock Crawling is definitely NOT for the faint of heart. The W.E.ROCK Extreme Rock Crawling Series has a well documented, loyal and highly passionate fan base," explained Penny Perfect, CEO of AlphaTrade. "As one of the fastest growing segments of the extreme off-road sports category, Rock Crawling is an ideal grass roots opportunity that offers incredible potential to build our brand and garner fan loyalty. We easily recognized that W.E.ROCK has the potential of becoming one of our stronger grass roots sporting events. We are looking forward to working with W.E. Rock and sharing their success."

The 2008 Rock Crawling competition schedule, marketing plans and sponsor packages are currently being finalized. Both the Western and Eastern series venues have been identified for 2008. Come and visit the Rhino Outdoor executives at the SEMA show in Las Vegas beginning October 29.

About AlphaTrade: AlphaTrade.com is a recognized digital media and marketing company specializing in creating networking opportunities to build your brand, sell more products, increase your web traffic and gain more attention for your company. AlphaTrade has developed an innovative advertising program which connects people and industries in a unique way to provide measurable results. Companies seeking to expand their brand and gain exposure will appreciate the dynamics of an all-encompassing marketing plan that utilizes a variety of digital media tools in combination with a strong financial product to accomplish the task. AlphaTrade is a top web property that has partnered with strong sports teams to further its brand and the exposure for its clients. These include: the New York Mets (www.mets.com), Tampa Bay Devil Rays (www.devilrays.com), Kenny Bernstein (www.kennybernstein.com), the Professional Bull Riders (www.pbrnow.com) and more. Visit www.alphatrade.com today.

About W.E.ROCK Event, Inc. W.E.ROCK Event, Inc. is a leader in organizing and sanctioning national and international competition for the fast growing motor sport of Rock Crawling. In 2007 W.E.ROCK sanctioned and produced nine rock crawling championship events throughout the US that all culminated in the Grand National Championships held September 14-16 in Spring, Texas. W.E.ROCK is the only recognized sanctioning body for international rock crawling competition. In November of 2006, the inaugural Rock Crawling World Championship Event was held in Henderson, Nevada featuring teams from around the world, including Canada, Mexico, South Africa, Australia and the US. For more information and an event schedule, visit www.WE-Rock.cc

Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.