InforMedix and Rodman's Discount Drug Store Partner For a Demo Day to Promote Safe Medication Use in Seniors Featuring the Med-eMonitor "Smart Pillbox"

Business Wire,  Oct 31, 2007  

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A Day of Education, Empowerment, and Enlightenment Wednesday, November 7 at Rodman's Flagship Washington D.C. Location

ROCKVILLE, Md. -- InforMedix Holdings, Inc. (OTCBB: IFMX, http://www.informedix.com/) and Rodman's Discount Drug Store have partnered for a day of patient education, empowerment, and enlightenment, introducing the Med-eMonitor[TM] System for monitored medication adherence and improved health. This special "Demo Day" event, featuring product demonstrations and personalized one-on-one interaction with medical experts, will be held on Wednesday, November 7 at Rodman's flagship store located at 5100 Wisconsin Avenue, NW Washington D.C.

Given the increased complexities of people's medical regimens, this "Demo Day" will illustrate how new technologies such as the Med-eMonitor System can help increase patient medication adherence to provide peace-of-mind, improve independence, and reduce the 125,000 deaths per year due to medication non-adherence. Central to all of the day's events is the message:

"Did your parents take their medications today?
Knowing the answer could save their lives!
Ask us how."

The Med-eMonitor System provides the answer by offering the following benefits to caregivers and loved ones:

* The comfort and good feeling that comes with supporting their parent or other loved one in taking their medications every day, the right way - it could save their life!

* Security in the knowledge that they can be notified within minutes should their parent or loved one miss a medication or is feeling poorly.

* Improved lifestyle that comes with knowing whether they need to stop by their parent's home, or just check on them by telephone, based on real-time information about their parents' medication use.

* Peace-of-mind knowing that they are providing a parent or loved one with the very best solution for safe and effective medication use.

Customers will have the chance to experience firsthand InforMedix's Med-eMonitor System, an interactive "Smart Pillbox" for ensuring and monitoring safe medication use. In addition to storing medications and tracking patient adherence to their medication and the status of their health, the Med-eMonitor provides healthcare professionals and loved ones with real-time alerts when patients miss their medications or their health declines. The Med-eMonitor System promises to be especially valuable for members of the "sandwich generation," baby boomers negotiating the responsibilities of caring for elderly parents while raising young children. InforMedix and Rodman's are offering the following incentives to customers who sign up for the Med-eMonitor on November 7:

* A free one month trial.

* A 25% discount if customers sign up for a monthly plan (i.e., $44.95 per month rather than the suggested retail price of $59.95 per month).

* Free set-up of the Med-eMonitor unit.

* Free shipping and handling to customers.

Rodman's Discount Drug Store, a family-owned and operated Washington institution, has been the area's original discounter of nationally branded products since 1955. Over the years the Rodman's corner drugstore has evolved into an international marketplace filled with unusual and exotic foods, wines and ales, housewares, and the finest European soaps and body care products.

"Rodman's has been providing our customers with high-quality healthcare and lifestyle products for over fifty years, and we believe that the Med-eMonitor System is a great addition to our store," said Rodman's Director of Pharmacy, Nancy Ku, Pharm.D. "As an independent pharmacy, we care deeply about our customers, and we feel confident that the Med-eMonitor System will ensure a higher level of medication adherence for them. Our customers and their loved ones will benefit through the use of this caring, professionally monitored system that grants peace-of-mind, greater self-sufficiency, and independence. This program will also provide an expanded revenue stream to our store, as a result of increased pharmaceutical sales from proper medication adherence."

"We are proud that Rodman's, a pioneering independent pharmacy and household name in Washington for five decades, is the first pharmacy in the D.C. area to market the Med-eMonitor System," said Bruce A. Kehr, MD, Chief Executive Officer and Chairman of InforMedix and Chairman of the Board at the Institute on Aging at the University of Pennsylvania. "Rodman's has long enjoyed an outstanding reputation in terms of customer service and caring for its patients. The partnership with Rodman's enables us to begin to deliver our product to a broader base of consumers. There are more than fifty million Americans taking multiple prescriptions on a daily basis: the Med-eMonitor System offers them a medication adherence solution to properly manage these medications. This milestone marks what we anticipate will be the beginning of a large-scale roll-out to consumers nationwide."