Green IT a Natural Fit for Enterprise Executives, IDC Says

Business Wire, Oct 31, 2007

FRAMINGHAM, Mass. -- More than just a passing fad, Green IT is a growing, global business concern that is significantly impacting how IT executives will make technology buying decisions now and in the future. According to IDC's U.S. Green IT survey, 80% of executives say that Green IT is growing in importance for their organization, and 43% say they consider a vendor's "greenness" when selecting their suppliers.

From energy efficiency to ease of recyclability, a product's greenness is becoming a more important economic component in the IT buying equation. "The spread of Green IT continues as organizations gain a better understanding of the benefits of going green," said Frank Gens, IDC's senior vice president of Research. "Once a distant afterthought, economic advantages, including reductions in operational costs, are driving Green IT adoption."

Additional Survey Findings

* One half of survey respondents claim that "reducing their organization's environmental impact" was important or very important to senior management

* 42% of respondents said that IT will play a lead role or an important role in their organizations' efforts to reduce environmental impact

* One-third of respondents rated an IT supplier's "greenness" as important or very important

* 81% of respondents identify green products' ability to reduce operating costs as the most important reason for considering a supplier's greenness

Survey Scope

IDC's U.S. Green IT Survey findings come from IDC's Enterprise Panel. This panel is an online community of IT and line-of-business professionals who influence the technology-related investment decisions of their organization. The panel includes worldwide businesses of all sizes and in all industries. The panel was launched in April 2007 and currently includes 5000 active members. The panel is fully owned and managed by IDC.

For more findings from IDC's U.S. Green IT Survey, attend a complimentary IDC Web conference on Tuesday, November 6 -- The Growing Importance of Green IT

For more information about IDC's Green IT research offerings, please go to http://www.idc.com/research/greenit.jsp.> About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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