mediaFORGE Launches New Interactive Ad Unit

Business Wire,  Oct 31, 2007  

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mediaFORGE Distributes Branded Widgets from Display Ads and Blazes Trail with New Ad Unit

SALT LAKE CITY -- mediaFORGE, a leading provider of media-rich advertising, today announced the launch of a new ad unit--now, interactive ads can display and distribute branded widgets. This technology allows marketers to track consumer behavior and serve dynamic content to proponents after the media buy expires. Once the widget is adopted, it can then be taken to various social-networking sites (e.g., MySpace pages, Facebook profiles, blogs) thereby prolonging the life and extending the reach of online ad campaigns. mediaFORGE will soon release their initial client list and relative case studies.

"Recent industry surveys suggest that over the next five years, conversational and social-media advertising will exceed 50% of advertising budgets," said Tony Zito, CEO of mediaFORGE. "If you don't have your hands in it now, your brand is going to get left behind."

Traditionally, ad networks and conventional publishers charge higher rates for media-rich advertising. Higher rates often discourage the adoption of emerging technology and new media. mediaFORGE promotes the distribution of widgets through display ads, thus creating additional impressions without the high cost from publishers. With the launch of the new ad unit, mediaFORGE continues to build an ad network designed exclusively for the distribution of widgets.

"With the adoption of this technology, we can see where the direction of conversational marketing is going," said Zito. "Marketers are now able to maximize their media buys while extending web properties and more efficiently pushing content to adopters."

To see a demonstration of mediaFORGE technology, mouse-over ads on the mediaFORGE website.

About mediaFORGE

mediaFORGE is well positioned at the forefront of growth in online marketing opportunities for major corporations, political campaigns and non-profit organizations. It serves the burgeoning market for online marketing and sales tools with unique technology solutions that help organizations monetize Web 2.0 technologies, user-generated media and media-rich messaging. For more information visit www.mediaFORGE.com or contact Rhett Frandsen at 801.993.2286.

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