Mindpix's Upcoming Infomercial Celebrity Host, Forbes Riley wins Major Award

Business Wire,  Oct 4, 2007  

Tags: celebrity, Forbes

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UltraFlex[TM] Celebrity Host Forbes Riley Wins Prestigious Female Presenter of the Year at Annual ERA Gala

LAS VEGAS -- PrimeHoldings.Com, Inc. (Pink Sheets:PMGJ), announced that wholly-owned subsidiary Mindpix, Inc. (www.mindpix.com) celebrity host Forbes Riley won the Female Presenter of the Year on Tuesday Evening at the Electronic Retailing Association (ERA) Annual Awards Gala in Las Vegas, Nevada. This is the most prestigious award for the Direct Response Television (DRTV) industry. Forbes Riley is the celebrity host for the upcoming UltraFlex[TM] Infomercial to be launched this year.

"This award is equivalent to the Academy Awards in this industry," states David R. Ballif, CEO of Mindpix, Inc. "Our UltraFlex infomercial launch will be that much more successful with Forbes on camera, clearly at the top of her game," added Mr. Ballif.

The Electronic Retailing Association is a leading trade organization that represents the leaders of direct response members who maximize revenues through electronic retailing on television, online and radio.

ABOUT ULTRAFLEX

UltraFlex[TM] is a highly advanced concept in exercise providing a unique form of resistance training, derived from aerospace technology. Like no other fitness product, UltraFlex[TM] produces Target Perfect Resistance[TM]. With Target Perfect Resistance[TM] the resistance is dynamic and variable, increasing and decreasing, through range of motion and by changing hand, body or product positions. This 'ultra flexibility' of usage deems it suitable for absolutely everyone, regardless of age or ability. Its simplicity in design gives consumers a variety of exercises to perform with quick, simple instructions to follow featuring the Easy 8[TM] exercise system. Eight exercises providing a total body workout in beginning, intermediate and advanced positions. There are well over 120 exercises featuring the amazing UltraFlex[TM].

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include, but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

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