ECOtality's Fuel Cell Store to Be Online Distributor for the Medis 24/7 Power Pack

Business Wire, Oct 5, 2007

SCOTTSDALE, Ariz. -- Fuel Cell Store (www.fuelcellstore.com), the leading international online retailer of fuel cell products, today announced an agreement with NCS Power to market and sell a commercial fuel cell product by Medis Technologies Ltd. (NASDAQ: MDTL). The agreement with NCS Power, a Medis Authorized Distributor, appoints Fuel Cell Store as an online retail site for the Medis 24/7 Power Pack. The Medis 24/7 Power Pack is a portable power supply for handheld electronic devices and is the world's first UL listed commercial fuel cell for consumers. The Medis 24/7 Power Pack will be offered on Fuel Cell Store's website for $29.99 starting October 15, 2007.

"Fuel Cell Store is excited to be an online retailer of the Medis 24/7 Power Pack as it is one of the first affordable, commercially-available and application-rich fuel cell products for consumers," said Priscilla Wilson, President and CEO of Fuel Cell Store. "Fuel Cell Store is constantly researching and identifying new companies, technologies and trends in the fuel cell industry in order to offer our customers the most advanced and highest quality products. The Medis 24/7 Power Pack falls squarely in that category."

Fuel Cell Store, a subsidiary company of ECOtality, Inc. (OTCBB:ETLY), is based in Scottsdale, Arizona with a distribution center in Boulder, Colorado. The company distributes, manufactures, and sells a comprehensive range of fuel cell products including fuel cell stacks, systems, component parts and educational materials. Founded in 1999, Fuel Cell Store was the first public retail website for the fuel cell industry and was the first retailer to publicly publish prices of fuel cell products. The company remains the leading online marketplace for fuel cell-related products and technologies and hosts online distribution sites in Japan, Russia, Italy and Portugal.

"As Fuel Cell Store is one of the dominant worldwide distributors for the fuel cell industry, having the Medis 24/7 Power Pack featured on their site provides a great opportunity to expand awareness of the Medis 24/7 Fuel Cell Power Pack in international markets," said Brian Warf, President, NCS Power. "The Medis 24/7 Power Pack is the first fuel cell product to be commercially available to consumers and its availability on Fuel Cell Store is a significant step towards mass commercialization of consumer fuel cell products."

Medis Technologies Ltd. (NASDAQ: MDTL) is dedicated to the development of unique technologies designed to improve the quality of life in the energy and medical fields. Medis Technologies' primary focus is on direct liquid fuel cell technology. Its business strategy is to sell its products to end users through retail outlets, service providers and to the military and other markets. Medis has also developed the CellScan with many potential applications relating to disease diagnostics and chemo sensitivity. Additionally, Medis' product pipeline includes other technologies, in varying stages of development.

About Fuel Cell Store (www.fuelcellstore.com)

Fuel Cell Store, based in Scottsdale, Arizona with a distribution center in Boulder, Colorado, is a subsidiary company of ECOtality, Inc. (OTCBB:ETLY) that distributes, manufactures, and sells a comprehensive range of fuel cell products including fuel cell stacks, systems, component parts and educational materials. The company is a leading online marketplace for fuel cell related products and technologies, and offers consulting services, workshops and conferences for the fuel cell industry. Currently, the company also hosts online sites for distributors in Japan, Russia, Italy and Portugal. For more information, please visit www.fuelcellstore.com.

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