Corda Technologies Sponsors Aberdeen Group Study on Key Performance Indicators

Business Wire, Oct 5, 2007

Study Shows That 61% of Best-in-Class Organizations Utilize Performance Dashboards to Track KPIs

SALT LAKE CITY -- Corda Technologies today announced that it is a proud underwriter of the Aberdeen Group research report: "Smart Decisions: the role of Key Performance Indicators." The report reveals the vital role that effective KPI strategies play in the success of an organization.

News Facts - Corda Technologies underwrites Aberdeen Group study on Key Performance Indicators

* The Aberdeen Group report is available for complimentary download at:

http://www.aberdeen.com/link/sponsor.asp?spid=30410920&cid=4279

* The study found that Best-In-Class companies were nearly twice as likely to have dashboard and auto-alert capabilities than do Laggard companies.

* The study also found that Best-in-Class organizations demonstrated significant performance improvements over the previous twelve months, compared to Industry Average and Laggard companies.

* Corda Technologies has been the leader in data visualization and performance dashboards for more than 11 years. Corda's innovative products, solutions and services help its clients easily track the KPIs that make a real difference in the success of their organizations.

* More than 20% of the Fortune 500 rely on Corda's products, solutions and services to maintain their competitive edge.

* For more information on Corda's products and solutions, go to http://www.corda.com

Quotes

"We're proud to be an underwriter of 'Smart Decisions: the role of Key Performance Indicators' from the Aberdeen Group," said Mark Christensen, VP of Marketing at Corda Technologies. "This is an important study and executives will get a great deal of benefit from downloading and reading it."

"KPIs are at the core of any performance management initiative and are fundamental to the alignment of business activity with enterprise goals and initiatives," said David Hatch, Research Director of Aberdeen Group's Business Intelligence Practice. "Organizations are increasingly utilizing dashboard technology solutions, such as Corda's Business Performance Dashboards, to visualize KPIs and rapidly and intelligently take action."

About Corda Technologies

Corda Technologies is the leading provider of enterprise solutions for creating dashboards and interactive data visualization solutions that enhance performance management and smart decision-making. For a decade, Corda has led the evolution of data visualization from static charts and graphs to interactive, intuitive strategic dashboards. Its award-winning solutions include developer tools, enterprise server products and professional services that improve business performance and enable customers worldwide to enhance bottom-line results. For more information regarding Corda, its customers, awards and partners, please visit http://www.corda.com or call (800) 968-3240.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen(TM)for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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