Shutterfly Treats Customers to New Halloween Party Invitations, Picture-Taking Tricks and a Spooktacular Photo Book

Business Wire, Oct 9, 2007

Shutterfly Celebrates Halloween - the Company's Busiest Photo-Upload and Sharing Day of the Year - With Photo Tips & Tricks

REDWOOD CITY, Calif. -- Shutterfly (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced the availability of several new products that celebrate all of the spooky and special moments of Halloween. Last year, on the day after Halloween more than 3 million images were uploaded to Shutterfly and shared, making it the Company's single largest photo-uploading and sharing day. To help customers find new creative ways to celebrate Halloween, Shutterfly has launched an exclusive line of Halloween Party Invitations and a Halloween-themed Photo Book.

Halloween Party Invitations

Dress up a trick-or-treat party, haunted house or pumpkin carving contest with custom invitations that feature the faces of your favorite goblins and witches - long before costumes have been selected. Using Shutterfly's proprietary technology, customers can upload their child's face into costume-themed invites, turning them into characters such as Buzzy Bee, Wacky Witch and Dracula. Available in 4x8 photo card formats with distinct styles, Shutterfly's unique Party Invitations ensure that you'll have a haunted house full of ghouls at your gathering.

New Halloween-Themed Photo Book

Halloween fun doesn't stop on October 31st. Shutterfly's new Halloween Photo Book is perfect for showcasing inventive costumes, scary jack-o-lanterns and bewitching decorations that make Halloween so memorable. For a whimsical twist, customers can create a customized ghost story, complete with captions and photos. As with all Shutterfly Photo Books, the spooktacular Halloween Photo Book is available in multiple formats, covers, page styles, layouts and borders.

Tips for a Truly Memorable Halloween from Shutterfly:

* Pose before you go. Since fall days are shorter, don't forget to take the group shot before you head out for treats.

* Capture those 'costume 'moments' whenever they occur. Most children delight in trying on their costumes - long before and after Halloween, so have your camera ready for those delightful pictures.

* Nothing is more precious than a row of babies in their Halloween best. Prop up the pumpkins, teddy bears and little ones on a couch (plus, you don't have to wait for Halloween to take the picture).

* If you're hosting a party, create a "display station" for each person to show off his/her costume. Use the winning photo to create a prize, such as a personalized photo mug or key-chain.

* Don't put the camera away after the costumes come off. Photos of children's post-event candy antics are priceless for the grandparents.

* Having trouble getting all your little monsters to pose for a single picture? No need to try: with a Shutterfly Collage Card, Collage Poster, or Collage Calendar, you can arrange up to nine photos together, so that no one is left out of the memories.

Join the excitement of the biggest sharing day of the year by creating your personalized Shutterfly Collection, a URL where friends and family can view, comment and contribute photos of Halloween parties, pranks and delights.

For more information on Shutterfly's Halloween invitations and photo books, please visit: www.shutterfly.com/halloween.> About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than 1.5 billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.