Strong Fashion Orientation of Athletic Retail Market

Business Wire, Sept 10, 2007

LYON, France -- Reportlinker.com announces that a new market research report related to the worldwide clothing industry is now available to its catalogue.

Strong Fashion Orientation of Athletic Retail Market

http://www.reportlinker.com/p058442/Athletic-Retail.html

The last decade has been a turning point for the athletic retail market. The trend of consumers embracing premium products and lifestyle brands continues in the athletic apparel and footwear market. Fitness activities such as golf, aerobics and biking are fueling the market. However, the majority of spending on athletic apparel and footwear is not intended for athletic activities, but for comfort and fashion.

Consolidation activity is going on both at specialty retailer and manufacturer level, to realize economies of scale and to better compete with mass merchants and discounters. The wave of brand acquisitions over the past few years has led to some of the most renowned brands in the market becoming subsidiaries of their competitors.

The report begins with a discussion of the athletic apparel and footwear market and then goes on to analyze the worldwide and the US market. The report profiles the major athletic goods retailers, focusing in-depth on their business strategies. It also analyzes the major trends prevalent in the athletic market.

Table of content

1. Market Overview

This report concentrates on two major segments - apparel and footwear.

Athletic Retail - Market Segments/ Sub-segments

2. Market Size

2.1 Global Market

Athletic footwear is about half the value of the athletic apparel market, but is growing faster.

Global Athletic Footwear and Apparel Market Value

2.2 US Market

US Athletic Apparel Retail Market

Athletic Apparel Demand by Product Segment

T-Shirt Sales by Category (Performance/Non-performance)

US Athletic Footwear Retail Market

Athletic Footwear Demand by Material

US Athletic Footwear Market by Retail Channel

US Consumer Spending on Activewear: Breakdown by Sport

3. Market Trends

3.1 Consolidation Activity - Dominant Trend

3.2 Athletic Firms Targeting 2008 Olympics in China

3.3 Licensed Sports Apparel

3.4 Top Sneaker Trends

3.5 Changing Consumer Preferences

4. Competitive Landscape

Athletic footwear market is extremely concentrated, controlled by Nike and adidas/Reebok. In contrast, the athletic apparel market is more fragmented.

4.1 Global Market

Global Athletic Apparel - Market Share

Global Athletic Footwear - Market Share

4.2 US Market

U.S. Athletic Apparel - Market Share

U.S. Athletic Footwear - Market Share

Segment Analysis by Gender

Market Share by Segments

5. Company Profiles

5.1 Nike

Overview

Business Strategies

Focus on Emerging Markets

Speed - A Key Determinant

5.2 Adidas

Overview

Business Strategies

US - Towards a New Retailing Strategy

Sales Growth Drivers

5.3 Puma

Overview

Business Strategies

Emphasis on Design

Customized Distribution

Innovative Marketing

5.4 Skechers

Overview

Business Strategies

Holistic Approach towards Fashion

Multi-channel Distribution Strategy

Vigorous Advertising Strategy

5.5 Russell

Overview

5.6 Foot Locker

Overview

5.7 New Balance

Overview

List of Tables

Global Athletic Footwear and Apparel Wholesale Market (2003-05)

T-Shirt Sales by Category (2005-06)

US Consumer Spending on Activewear: Breakdown by Sport

M&A Transactions - Retailers

M&A Transactions - Sporting Goods Vendors

Sports Licensed Apparel Sales by League (2005-06)

Breakdown of Pairs of Athletic Shoes Purchased by US Adults (2006)

Athletic Footwear Market Share: Women's Running (2005-06)

Athletic Footwear Market Share: Women's Walking (2005-06)

Athletic Footwear Market Share: Women's Performance Apparel (2005-06)

Athletic Footwear Market Share: Men's Running (2005-06)

Athletic Footwear Market Share: Men's Performance Apparel (2005-06)

List of Charts

Athletic Retail - Market Segments

US Athletic Apparel Retail Market (2000/05)

Athletic Apparel Demand by Product Segment

US Athletic Footwear Retail Market (2000/05)

Athletic Footwear Demand by Material

US Athletic Footwear Market by Retail Channel

Global Athletic Apparel - Market Share

Global Athletic Footwear - Market Share

U.S. Athletic Apparel - Market Share

U.S. Athletic Footwear - Market Share

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