Allurent Executives to Discuss Web 2.0 Strategies for Retailers at Shop.org Annual Summit

Business Wire, Sept 10, 2007

Joe Chung and Graeme Grant to Provide Actionable Information for Retailers Interested in Web 2.0 Technologies

CAMBRIDGE, Mass. -- Allurent(TM) will be a key participant at Shop.org's Annual Summit. Occurring September 17-19 in Las Vegas, NV, the Annual Summit is Shop.org's biggest event, bringing together thousands of retailers to share ideas, discuss trends, and learn the latest in technology and retail developments.

Allurent Co-founder and CEO Joe Chung is bringing together other industry visionaries for a discussion highlighting the newest developments and strategies in Web 2.0 technologies and how they can be utilized to maximize revenue potential.

Who:        Joe Chung, co-founder and CEO, Allurent, Inc.; Rob Harles,
            senior VP marketing solutions, comScore, Inc.;
            David Towers, VP, managing director, Avenue A - Razorfish;
            Doug Mack, VP of hosted & consumer solutions, Adobe; Brian
            Sugar, CEO and publisher, Sugar Publishing

What:       "Web 2.0", Advanced-level Session

When:       Tuesday, September 18; 1:00-2:00 p.m.

Where:      Mandalay Bay Resort & Casino; Mandalay Bay Ballroom,
            I & J; Las Vegas, NV

Register:
www2.compusystems.com/servlet/AttendeeRegLoginServlet?evt_uid=457

Additionally, Graeme Grant, chief operating officer, will be presenting two sessions in the "Ask the Experts" arena. Entitled "Using RIAs to Create Better Shopping Experiences Online," Grant will guide attendees through the exciting world of Rich Internet Applications for commerce, using real-world examples of what is and isn't working for Internet retailers today. In this interactive session, Grant will dissect several online sites, examining how leading retailers are adding rich elements such as video and interactive merchandising to their sites to drive conversion rates and increase customer loyalty.

When:          Tuesday, September 18; 12:00-12:30 p.m. &
               Wednesday, September 19; 10:30-11:00 a.m.

Where:         Mandalay Bay Resort & Casino; Shorelines A Exhibit Hall

To learn more about how the Allurent Rich Commerce Suite can power superior shopping experiences on your website, visit Allurent at booth #704.

About Allurent, Inc.

Leading retailers partner with Allurent to create the most compelling online shopping experiences imaginable. Its innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent's deep experience developing world-class e-commerce software helps the company deliver intuitive and engaging products that are easily configured to match a retailer's brand and integrate with their existing e-commerce infrastructure. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com.