Active International Named Agency of Record for Silverjet, Britain's First Exclusively Business Class Carrier

Business Wire, Sept 10, 2007

Selection Based on Active's Scope of Services and Revenue Generation Capabilities

PEARL RIVER, N.Y. -- Active International, a global marketing and business solutions firm, today announced it has been selected as agency of record for Silverjet, Britain's first exclusively business class carrier. Recognized for helping clients grow their business and enhance financial performance, Active brings global media buying power to Silverjet.

Internationally recognized as a new class of premium air travel at an incomparable value, Silverjet is focused on becoming the global market leader in the exciting, all-business-class category. Therefore, Active's assignment encompasses a wide range of services, from communication strategy to media buying, all designed to grow Silverjet's client base and increase revenues from existing clients. Moreover, Active's travel team will focus on share growth for Silverjet by leveraging Active's client base in the U.S. and Europe.

"Whether it's developing programs that build brands or strategies to generate revenues, we're able to create customized solutions that are defined solely by our clients needs," said Eric Larsen, chief operating officer, Active International. "The Silverjet assignment highlights the scope and strength of our marketing capabilities, media services and strategic investments."

"As we add destinations worldwide, we're looking for new ways to get the word out and put passengers in seats. This means changing the way we reach our target audience. Active's unique combination of strategic development, innovative team, media capabilities and travel expertise encompassed all the qualities we were looking for in a partner," said Lawrence Hunt, chief executive officer, Silverjet. "We expect to expand our relationship with Active as our business grows. They are our partner of choice."

"Whether we're providing marketing insights about travel, developing a strategic plan, or opening new paths through consumer insights, we are here to support Silverjet," said Jim Porcarelli, executive vice president, Active International. "Reciprocally, the relationship with Silverjet allows us to expand the breadth of services to our current clients, including greater options for both business and leisure travel."

In addition to Active International, Silverjet also holds Kwittken & Company as agency of record for the brand's U.S. public relations and marketing communications, and M&C Saatchi for creative responsibilities.

About Active International:

Active International is a global marketing and business solutions firm. Using strategic investments and trade, the company connects relationships across industries, channels and continents to create marketing solutions that enhance the financial performance of its clients. Headquartered in Pearl River, New York, Active is ranked as one of the top ten media specialists worldwide by Advertising Age magazine. For more information, please visit activeinternational.com.

About Silverjet:

Silverjet is the exciting, exclusively business class airline servicing the popular NY-London transatlantic route. With fares starting under $2,000 roundtrip, Silverjet puts its customers first by creating an end-to end experience that takes the hassle out of air travel. Amenities include a 9,000 square foot private terminal, allowing passengers to arrive as little as 30 minutes prior to scheduled departure, outstanding in-flight service aboard Boeing 767's fitted with 100 award-winning beds and gourmet meals customized for the individual. Silverjet is unlike anything on Earth - or in the air. For more information and to experience Silverjet's new class of travel, please visit www.flysilverjet.com.