Women & Co. Launches New Advertising Campaign

Business Wire, Sept 10, 2007

NEW YORK -- Women & Co., a division of Citi, announced the launch of its new national brand advertising campaign today. Designed to debunk common stereotypes about women and money, the campaign incorporates a humorous twist on some well-known platitudes. The ads, including bold headlines such as "Dividends are a girl's best friend" and "Something old, something new, something borrowed, something blue chip," challenge the status quo while extending an invitation to benefit from the robust financial education offered by Women & Co.

The new campaign, debuting in major print publications in September, leverages Citi's new corporate brand campaign by integrating the theme "Let's Get it Done." In addition to the incorporating Citi's new tag line, Women & Co.'s campaign makes strong use of Citi's symbolic red arc. For Women & Co., the arc serves as a visual metaphor for connecting women to their financial aspirations.

"This is not financial services wrapped in pink. The financial facts of women's lives are different. We provide women with the comprehensive financial education they are seeking to help them navigate the distinct financial challenges they face over the course of their lifetimes," said Lisa Caputo, Chairman and CEO of Women & Co.

Women & Co.'s media strategy is driven by the belief that it's essential to interact with women wherever they are -- even when they're not thinking directly about their finances. Instead of targeting women in financial environments, Women & Co. aims to reach women in lifestyle publications when they more focused on their goals and dreams than their account balance. The new Women and Company brand campaign will appear in September in The New York Times and in October issues of national magazines including Real Simple, More, Vogue, O: The Oprah Magazine, Gourmet, and Cookie.

To view a Women & Co. advertisement, visit https://www.citibank.com/womenandco/pages/pdfs/wcadbf2007.pdf

Women & Co.

Women & Co. is an annual membership program from Citi designed to help women take control of their financial future while facing the many transitions life brings. Since each transition point in life calls for a new set of knowledge, Women and Company offers a full range of benefits and services to help women navigate each twist and turn. Members have access to financial education, including online newsletters, conference calls led by knowledgeable experts, and Master Class Seminars in major metropolitan areas; ongoing assistance through toll-free resources staffed by professionals equipped to help answer questions related to taxes, real estate, child care, and elder care issues; and special savings on select Citi products. For more information, visit www.womenandco.com

Citi

Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi's major brand names include Citibank, CitiFinancial, Primerica, Citi Smith Barney and Banamex. Additional information may be found at www.citigroup.com or www.citi.com.

Women and Company provides impersonal investment advisory services through Citigroup Global Markets Inc. ("CGMI"), a registered investment adviser and broker-dealer, and a subsidiary of Citigroup Inc. To obtain the CGMI Form ADV Disclosure Brochure that describes Women and Company, contact Women and Company at 800-930-2544, option 1 or view online at www.womenandco.com. Women and Company is not registered as a broker-dealer. A member is not required to be a customer of a Citigroup affiliate to enroll. The Women and Company program is a resource within Citigroup accessed by its numerous subsidiaries for assistance in better serving the women's market. In consideration of this assistance, certain subsidiaries of Citigroup Inc., including those that are part of Citigroup's Global Consumer Group and Citigroup Global Markets Inc., reimburse certain expenses of Women and Company. Citigroup Inc., its affiliates, and its employees are not in the business of providing tax or legal advice. These materials and any tax-related statements are not intended or written to be used, and cannot be used or relied upon, by any such taxpayer for the purpose of avoiding tax penalties. Tax-related statements, if any, may have been written in connection with the "promotion or marketing" of the transaction(s) or matter(s) addressed by these materials, to the extent allowed by applicable law. Any such taxpayer should seek advice based on the taxpayer's particular circumstances from an independent tax advisor. Women and Company is a division of Citigroup. Women and Company and Women & Co. are registered service marks of Citigroup Inc.