Air2Web Unveils Upgraded Full Mobile Marketing Product Suite

Business Wire, Sept 11, 2007

Upgrades and Additions to Portfolio Enable Greater Range and Effectiveness for Mobile Marketers

ATLANTA -- Air2Web, Inc., a leading mobile marketing company, today announced and upgraded product platform and added four new products to its portfolio. These upgrades enable a simpler way to create mobile marketing promotions, addition of "social networking" into marketing programs, better mobile content marketing, and radically improved campaign tracking and analytics capabilities. With this release, Air2Web empowers its customers with the broadest, most complete set of solutions to cover the full range of mobile marketing - "Promote, Service and Transact."

Marketing Programs Reporting and Analytics - NEW Info Center

Air2Web customers now gain access to the new Info Center, which consolidates all customer interaction into a single, simple user interface. This new release offers the most comprehensive infrastructure for marketers to "slice and dice" their campaigns' metrics beyond simple reporting, gaining insights for future mobile marketing programs. Highlights include:

* Real-time visibility over campaign carrier approval processes

* Insights to campaign performance and premium sales effectiveness

* Near-real-time monitoring capabilities that enable the evaluation of current campaigns

* Data warehouse foundation for Air2Web customers to further correlate and analyze mobile marketing campaigns to drive insights into their customer segments and behaviors

Increased Awareness and Accessibility - NEW "Click-able" Banners for Mobile Campaigns

Air2Web announces two new products to increase the awareness and accessibility of mobile marketing campaigns themselves.

* Action Banners introduces an innovative ability to embed and coordinate mobile marketing initiatives with Web marketing and email marketing. Delivering a simply embeddable "button" in banner ads and HTML emails, Air2Web's Action Banner enables the "in situ" execution of the mobile marketing campaign. Because it is tied to the full mobile campaign, marketers will see greater participation and trackability for their mobile marketing programs.

* Content Mobilizer enables marketers of mobile content to simply "peel" the content from their Websites and deliver it to their mobile phones. With a simple and exciting visual experience, Web content can be mobilized, with optional premium revenue potential for Web content providers. Leveraging the core Air2Web platform, the Web content is automatically optimized for use on the users' mobile phone.

Building "Community" into Mobile Marketing

With its new Community Builder product, Air2Web enables marketers to leverage today's social networking market dynamics into their mobile marketing offerings. Highlights include:

* The ability for brands to add group alerting value-added services

* One-to-many or many-to-many communications among their consumers, building loyalty and community affiliation

* Essential group management, opt-in and messaging services, Air2Web's "skinnable" Community Builder is built on standard SMS technologies, providing the largest subscriber access for marketers. Visit Air2Web's demo site at www.itexter.com to see how Community Builder could help build social networking into mobile marketing programs.

Continued Core Platform Improvements

Finally, Air2Web's core platform product, Content Gateway, has been upgraded with significantly improved capabilities for premium content marketing. Highlighted features include:

* Extensive and dynamically upgraded mobile device library offering the essential capabilities to deliver ringtones, wallpapers, and other media content to wireless phones

* Improved core platform scalability and reliability, including improved API access and developer support for customized platform extensions

"The radical overhaul of our portfolio marks the Air2Web's fundamental strategy to provide marketers the broadest set of mobile capabilities for marketing campaign execution and analysis," said Bill Jones, Chief Marketing Officer at Air2Web. "With Action Banner, Content Mobilizer and Community Builder, we are breaking new ground for our customers - making them more successful at driving participation and yield for their mobile marketing programs."

Info Center, Community Builder and Content Gateway are available now. Action Banners and Content Mobilizer will be available in Q4 2007. Please contact Air2Web or visit www.air2web.com for more information.

About Air2Web

Air2Web is a leading Mobile Marketing software-as-service provider for many global packaged goods companies and network operators. Over its 9-year history, Air2Web has enabled thousands of marketing campaigns to promote major brands, a variety of goods/services, and enable a new level of customer service - all through mobile phones. With headquarters in Atlanta, Air2Web covers virtually all wireless operators in the U.S., but also Europe (operations in France) and Asia-Pacific (operations in India). Sending over a billion mobile marketing messages a year, Air2Web is at the forefront of connecting marketers to mobile subscribers on a global scale, including such customers as The Weather Channel, Procter & Gamble, Traffic.com, AT&T and UPS. More information on Air2Web may be found at http://www.air2web.com