Unica is Cited as a Leader in the Web Analytics Market by Independent Research Firm

Business Wire, Sept 11, 2007

Evaluation Based on Strategy, Current Offering and Market Presence

WALTHAM, Mass. -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced it has been cited as a leader in the web analytics market in the independent report, "The Forrester Wave[TM]: Web Analytics Platforms, Q3 2007 report." 1

According to Forrester's evaluation, "leaders in the market have powerful, complex platforms for enterprises with specialized data needs and a dedicated web analytics team."

Forrester evaluated the strengths and weaknesses of eight top Web analytics products against 127 criteria. The report stated that "overall, Unica NetInsight offers most of the same features as other leaders in the space, but unlike [others], puts everything in a single, unified interface."1

"We are honored to be ranked among the top providers in the Web analytics market," said Yuchun Lee, Unica CEO. "Over the past year, we have continued to amplify our solutions both through acquisition, solution improvements and our active hiring of leaders in the field. While understanding consumer behavior online continues to be a top priority for today's marketers, the larger EMM vision offers insight into cross-channel online/offline data, which offers a better way to evaluate the effectiveness of overall marketing efforts."

Forrester continued that the NetInsight([TM]) software is "a good choice for existing Unica clients and firms that want to buy licensed software for Web analytics...With its solid Web analytics platform, robust EMM suite and deep understanding of the business of marketing, Unica has the potential to leapfrog ahead of the rest of the industry in the race to create the first full-function Online Marketing Platform."1

Unica's web analytics solutions provide marketers with the ability to analyze web traffic, online customer behavior and internet marketing initiatives - allowing them to optimize web sites and Internet marketing effectiveness. When combined with other solutions in Unica's Affinium([R]) suite, marketing professionals can get an end-to-end view of customer behavior both online and offline to launch targeted campaigns that reach the right customer at the right time with the right offer, across any channel.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium([R]) software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica's solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, the Netherlands, Singapore, Spain, and the UK. For more information, visit www.unica.com.

Unica sponsors The Marketers' Consortium, an online community where marketers and industry experts discuss the critical challenges of today's fast paced, interactive, customer-driven world. The Marketers' Consortium's blog is available at www.unica.com/share.> Copyright 2007 Unica Corporation. Unica, the Unica logo, Affinium and NetInsight are trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes, maximize its effectiveness, provide greater flexibility, perform in-depth analysis, tailor campaigns, decrease expenses or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.