Interwise Equips Global Components Manufacturer to Boost Channel Selling Capabilities Virtually

Business Wire,  Sept 12, 2007  

Tags: Interwise

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Web Conferencing Simplifies Channel Enablement for Avago Technologies' 16,000 Products

CAMBRIDGE, Mass. -- Interwise announced today that Avago Technologies, a leading supplier of analog, mixed signal and optoelectronic components for communications, industrial and consumer applications, is boosting the effectiveness of its global distribution network with innovative go-to-market programs powered by Interwise Connect[R]. Avago says that Interwise Connect has helped reduce the time and costs of enabling its extensive network of channels to effectively sell the company's line of more than 16,000 products. In addition, Interwise Connect's ability to quickly produce rich, multi-media online programs has enabled the company's training group to introduce a better approach to educating its partners. As a result, Avago's channels and sales reps now come away from their product training focused on the unique subsets of the company's products that fit opportunities within their own selling regions.

Avago addresses four diverse end markets: industrial and automotive, wired infrastructure, wireless communications, and computer peripherals. As many as eight new products are introduced for these markets every month. With such a sizable product portfolio, ongoing channel training and certification is a critical task. Interwise makes the task easier, with higher quality outcomes.

According to Arnold Maler, Avago's Worldwide Channel Training and Development Manager, delivering market-based product information using Interwise Connect has been well received. "Interwise has given our programs a more state-of-the-art feel with its rich, interactive web meeting environment, its full VoIP and telephone audio, and its flexibility for inserting video and other recordings into live sessions."

When a manufacturer's rep or channel partner needs to be educated quickly, the fastest way is through Interwise. "Since many of our product experts are located in Asia and they often travel around the world. Conducting frequent live training with them can be difficult and expensive. Recording and re-purposing their sessions offers everyone more flexibility," says Maler.

Leveraging Interwise's ability to easily produce mixed media programs, Maler's group first worked at enriching the content and style of their product training sessions. They restructured the delivery of product information into market-based programs, instead of the traditional orientation by product line that most manufacturers use. "The Interwise sessions are a wonderful vehicle for the market-oriented product knowledge we are providing to distributors," said Maler. "We have been able to reduce the time it takes to train our distributors by 50 percent, while improving their ability to represent our products."

"Our partners have told us that our programs are unique and provide an immediate benefit to their business development efforts," added Maler. "Because Interwise is an "unlimited tool" we have also been able to begin holding collaborative meetings between our distributor reps and our component designers, aimed at helping the distributors respond to unique technical requirements. There is little-to-no cost to expanding our support for distributors when using Interwise."

Interwise Connect provides voice, Web and video conferencing within a single application for unlimited audio conferences, Web meetings, virtual classes, Web seminars, broadcasts and on-demand recordings. Deployed as a core business application to all employees, it improves the frequency, speed and quality of both internal and external business activities. Interwise Connect integrates with existing enterprise IT and PBX systems, email and calendaring applications. It allows customers to achieve the cost benefits of VoIP conferencing securely, without having to engage in PBX and telephone handset overhauls. Interwise Connect is a leading choice of Global 2,000 companies, with more worldwide deployments of 5,000-plus seats than any other enterprise conferencing solution on the market.

About Avago Technologies

Avago Technologies is a leading supplier of analog interface components for communications, industrial and consumer applications. By leveraging its core competencies in III-V compound and silicon semiconductor design and processing, the company provides an extensive range of analog, mixed signal and optoelectronics components and subsystems to more than 40,000 customers. Backed by strong customer service support, the company's products serve four diverse end markets: industrial and automotive, wired infrastructure, wireless communications, and computer peripherals. Avago has a global employee presence and heritage of technical innovation dating back 40 years to its Hewlett-Packard roots. Information about Avago is available on the Web at www.avagotech.com.

About Interwise

Interwise is the leader in delivering unlimited voice, Web, and video conferencing for the enterprise. Interwise' fixed price / unlimited usage business model and enterprise-class technology combine to make it easy for companies to deliver conferencing and collaboration as a core business application, replacing multiple products with a single, integrated solution that can reduce overall conferencing expenses by 50 per cent or more. For more information, visit www.interwise.com.