Animal Tagging Market in Asia Pacific - High Potential for RFID

Business Wire, Sept 17, 2007

SINGAPORE -- Frost & Sullivan's Automation & Electronics Practice in Asia Pacific (http://www.automation.frost.com) will host an exclusive live briefing on the Animal tagging market in Asia Pacific on September 20, 2007 at 11:00 hrs (GMT 08:00hrs) Singapore time.

Electronic animal identification is crucial in identifying the animals for management, food safety, disease control and recovery purposes. Mandatory identification is in place in the more progressive countries throughout the world, and is evolving in other countries, as the impact of food safety and traceability starts to impact on them.

This white paper discusses the use of RFID in animal tagging application, with a specific focus of its development in Asia-Pacific. The analyst briefing will provide an introduction and market overview of RFID in animal tagging and an breakdown of its benefits, drivers and restraints. Highlights of the briefing include a discussion about the standards and technology and an Asia Pacific country by country potential analysis - AU, NZ, Thailand, Japan, South Korea, China, Singapore, India, Malaysia, Indonesia followed by the conclusion of the outlined way forward for RFID animal tagging in APAC. We will also provide an update of related and upcoming research and provide an opportunity for a question and answer session with the analyst.

This briefing will benefit component manufacturers, distributors and companies willing to enter these markets, by discussing country specific opportunities for RFID in animal tracking.

Parul Oswal, Industry Analyst for the Automation & Electronics Practice of Frost & Sullivan Asia Pacific says, "The future of the livestock industry is headed towards source verification of herd of origin of all types of livestock. It will be based on "One animal - one number." In the short term, there will be greater penetration in the "Early adopter" countries of Australia and New Zealand as farmers meet the deadlines issued by the mandates. In the long term, growth will come from other countries that have not yet issued any mandates on tagging but are expected to do so."

Join us as Parul shares her insights on how RFID in animal tagging is set to be a standard that will allow for tremendous growth and expansion within different countries in the region. Those interested in registering for the interactive live briefing should send an email to Corporate Communications - Donna Jeremiah at djeremiah@frost.com with the following information: full name, company name, title, telephone number, e-mail address, city, state and country. The registration details will be emailed to you upon receipt of the above information.

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