Ripe Digital Entertainment Joins Joost

Business Wire, Sept 18, 2007

Three Channels to Launch on Joost from Ripe Digital Entertainment

RipeTV[R], OctaneTV, and FlowTV will Feature Cutting Edge Comedy, Gorgeous Women, Extreme Motor Sports and Authentic Hip-Hop Lifestyle Programming

LOS ANGELES -- Ripe Digital Entertainment (RDE) announced today that it will bring program offerings from its three unique networks, RipeTV[R], OctaneTV, and FlowTV, to Joost[TM] (www.joost.com), the world's first broadcast-quality Internet television service.

"We are very excited to bring our unique networks' programming to Joost, significantly broadening our overall reach in the online television community," said Ryan Magnussen, CEO of RDE. "With short-form, professionally-produced programming in three key yet distinct categories, RDE's shows are perfectly suited for Joost's innovative service."

RipeTV is the premier men's network in the On Demand, broadband and mobile world. The network's short-form programs feature beautiful women, hilarious comedy and more. Programs on the RipeTV channel will include "Picking Miss Ripe," "Stuff 4 Dudes," "Ed the Sock," "Hollywood Burn," "Combat Channel" and "Girls of FHM."

OctaneTV redefines motor sports entertainment, bringing viewers inside the garage, trackside at the hottest races and events and behind-the-scenes with extreme sports stars. The OctaneTV channel will feature programs such as "Hot Import Nights," "Sexy Road Test," "Fuel Girls," "Crashed" and "Drift Scene."

FlowTV offers viewers instant, authentic programming that centers on the language, music, culture and trends of the hip-hop nation. The FlowTV channel will include "Flow Live," "FLOWlicious," "Smack" and "VIP Lounge."

Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost, said, "Joost lets people everywhere discover and choose programming - from today's TV hits to niche shows - that match their interests. With its mix of comedy, sports and music shows, RDE's programming is perfectly aligned with Joost's core entertainment offering."

Founded by Janus Friis and Niklas Zennstrom, Joost combines the best of TV and the best of the Internet by offering viewers a full-screen audiovisual experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment.

About Ripe Digital Entertainment

A leader in On Demand digital entertainment and the first to develop a multi-platform video network, RDE (www.ripedigital.com) aggregates and produces short-form programming targeted to young adult audiences with simultaneous distribution over cable, broadband and wireless platforms. Since introducing RipeTV[R] in 2005, RDE has launched two additional networks, OctaneTV and FlowTV, with content available on over 100 million television, computer and mobile screens nationwide. RDE pioneered Connective Advertising[TM] to give marketers and viewers an enhanced video experience across all platforms. RDE networks can be found on Time Warner and Comcast On Demand and online at www.ripetv.com, www.octanetv.com and www.flow.tv.