Omniture Web Analytics Helps ChannelNet Users Optimize Guided Web Marketing Performance

Business Wire, Sept 18, 2007

Embedded Omniture Analytics Provide Real-Time Market Intelligence for ChannelNet Customers and Their Retailer Network

MILL VALLEY, Calif. -- ChannelNet, the leading provider of Web-based, multi-channel sales and service solutions, today announced it will be reselling Omniture's Genesis 2.0 platform as an extension of their premier software platform, SiteBuilder[TM]. Using Genesis to integrate Omniture SiteCatalyst Web analytics from Omniture, ChannelNet's customers can more closely track Web performance, gather the intelligence they need to refine online marketing strategies and improve conversion rates both for their corporate web sites, regional or distributor sites and for their retailer sites as well.

Leading ChannelNet customers such as California Closets, College Pro Painters, and Hunter Douglas are all using Omniture Web analytics as an extension of SiteBuilder to measure Web site traffic, gauge the effectiveness of marketing campaigns, and improve Web site performance. Many ChannelNet customers are improving online marketing campaigns by using Omniture SiteCatalyst Web analytics to refine keywords, assess site traffic, and monitor site abandonment in real-time.

"We see inclusion of Omniture Web analytics as part of a larger commitment to our customers to support their entire online marketing program," said Paula Tompkins, founder and CEO of ChannelNet. "The whole concept of multi-channel selling has to start with effective customer lead generation. Offering Omniture SiteCatalyst to customers gives them the analytic tools they need to understand what drives Web traffic so they can build better programs that drive more prospects into the Web-driven selling process."

ChannelNet's SiteBuilder is designed to provide a guided online selling experience, moving Web visitors from online research to the buying decision, whether that be purchasing online or in-store, so Web analytics are a key component of successful marketing. ChannelNet customers also use SiteBuilder to enable their area retailers to build their own online Web presence. SiteBuilder allows ChannelNet customers to extend Web sales support to distributors and dealers, allowing local representatives to create their own, customized Web presence while maintaining the brand identity of the parent company. With Omniture SiteCatalyst support, local dealers can track their own regional campaigns, and SiteBuilder gives local dealers complete control over regional keywords, allows them to gauge performance for regional direct mail and marketing programs, and refine marketing programs to increase Web traffic.

Omniture SiteCatalyst is available as an extension of ChannelNet's SiteBuilder. For more information, contact ChannelNet at (800) 677-6858, or visit ChannelNet online at www.channelnet.com.

About ChannelNet

ChannelNet is a market leader in utilizing interactive technology to market and sell automobiles. A full-service company that creates multi-channel marketing solutions, ChannelNet helps large corporations sell complex products and services by seamlessly integrating the web with traditional sales channels. The company's solutions include interconnected corporate, brand, and sales channel websites, personalized micro sites, guided selling tools and communications portals. For further information, go to www.channelnet.com.