InfoWorld Sets Agenda for SOA Executive Forum Featuring Keynotes by Pfizer and Lehman Bros

Business Wire, Sept 19, 2007

InfoWorld's SOA Executive Forum Will Take Place November 7-8, 2007 at the Millennium Broadway Hotel, New York City With a Focus on Building a Foundation for Continuous Change

SAN FRANCISCO -- IDG's InfoWorld, the leading integrated media brand for IT solutions management, today unveiled the agenda for its ninth SOA Executive Forum, taking place November 7(th) and 8(th) at New York City's Millennium Broadway Hotel. The executive-level event provides real-world guidance and best practices for dynamically managing the IT environment. November's event - at a new location - will provide fresh insight into building a foundation for Service-Oriented Architectures (SOA) that scale to meet the needs of dynamic enterprises. From interactive panel discussions to dynamic case studies from industry end users, the event promises to leave attendees with practical strategies to transform their IT infrastructures. Plus, a new tutorial track on Day 2 of the event will offer deep-dive technical sessions to address all of the "how-to" SOA concerns. Passes to attend InfoWorld's SOA Executive Forum are priced at $1,295, with credential, subscriber and early registration discounts available. The tutorial track has limited availability and is priced at $895 with early registration discounts available. Members of the press using promotional code SOAPRESS are eligible for complimentary registration to the main forum. For more details and to register, visit: SOAExecForum.com/register.

"This November, on the second day of the show, we're giving attendees the option to dive deeper into SOA - with InfoWorld SOA blogger David Linthicum offering a daylong crash course on key SOA issues and Phillip Windley, a frequent InfoWorld contributor, simultaneously offering an intensive tutorial on SOA governance. Both Dave and Phil are experienced instructors who will provide a unique learning opportunity for registered attendees," said Eric Knorr, InfoWorld's executive editor and content chair for the event. "At the same time, we've pushed the main event to the next level, starting with our customer keynote speakers. Martin Brodbeck of Pfizer will provide a progress report on his company's SOA initiative, with an emphasis on the pharmaceutical giant's data integration efforts. Hari Gopalkrishnan will offer a peek inside Lehman Brother's extensive SOA development, deployment and governance, with a high-energy talk that will be of special interest to other IT managers in the financial services industry."

The SOA Executive Forum agenda features dynamic stories from best-laid SOA plans to successful implementation from end users and leading analysts in the space. Additional presenters and panelists include: Andres Carvallo of Austin Energy, David Chappell of Oracle, Saeed Abu Elnaj of the American Psychological Association, Garry Grandlienard of Railinc Corporation and Randy Heffner of Forrester Research. Plus, InfoWorld's top editors will be on hand to share their expertise. The complete agenda is available online at: SOAExecForum.com.

InfoWorld's SOA Forum continues to attract support from top SOA vendors, including: BEA Systems (Cornerstone sponsor); Oracle Corporation (Diamond-level sponsor); Accenture/Sun Microsystems, IONA Technologies, Progress Software and Software AG (Gold-level sponsors).

About InfoWorld Media Group

InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at www.infoworld.com.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and gaming worldwide. IDG's lead generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including E for All Expo, LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends.