IceWEB™, Citrix & Procuri In SaaS Marketing Article

Business Wire, Sept 21, 2007

DM News Article Covers Citrix and IceWEB "Software As A Service" Marketing

HERNDON, Va. -- IceWEB, Inc., www.iceWEB.com (OTCBB:IWEB), announced today that DM News, a widely circulated publication covering Direct, database and Internet Marketing, published an article covering successful emerging trends used in the marketing and sales of Software As A Service (SaaS) products. The article, entitled "Demos and Trials New Selling Tactic for SaaS", reviewed marketing campaigns and efforts by Citrix (NASDAQ:CTXS) IceWEB, Inc. and Procuri, and can be viewed online at the following link: http://www.dmnews.com/cms/dm-sectors/b2b/42478.html

An excerpt from the article follows:

IceWEB, Inc., a provider of hosted Microsoft Exchange and SharePoint portals, is driving trial by partnering with other technology marketers.

While the company does a lot of marketing via Google, it finds this method "fruitful but expensive," says Gary Dunham, VP of corporate development at IceWEB, Herndon, VA.

This spring, the company partnered with RIM, makers of the BlackBerry, for a campaign targeting small and midsize businesses. The companies sent out e-mails and posted banner ads offering IceWEB's e-mail service free for 90 days and free synchronization up to a company's Blackberry users.

With "hundreds of clients" signing up for the service and most staying on after the 90-day trial period, IceWeb considers the campaign a success.

IceWeb also tracks the world of technology closely to see if there are ways that the company can capitalize on emerging trends. For example, when the iPhone was released, IceWeb quickly sent out a press release indicating that the phone can be synchronized to IceWEB's on-demand e-mail.

The release was picked up by numerous technology publications and IceWeb saw its Web traffic spike between 6,000 percent and 7,000 percent in one day. "We did quite a bit of business from that," Dunham says.

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About IceWEB

IceWEB, Inc., (OTC BB:IWEB), a Microsoft Gold Certified Partner, utilizes a hosted software services model that brings technologies normally reserved for large corporations to the small business customer. By subscribing to IceWEB's flagship products, IceMAIL and IcePORTAL small and medium sized businesses can now have the benefits of these more advanced software systems for a low 'pay as you grow' basis instead of being faced with large up-front capital expenses. IceWEB also provides network infrastructure solutions services to our enterprise and Government customers with a specific focus on network security. Founded in 2000, IceWEB is headquartered in Herndon, VA, and serves customers in the public and private sectors. For more information, please visit http://www.IceWEB.com or http://www.IceMAIL.com.

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties, including but not limited to business conditions and the amount of growth in the computer industry and general economy, competitive factors, and other risks detailed from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-K and its quarterly reports on Forms 10-Q. The Company does not undertake any obligation to update forward-looking statements.

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