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VideoEgg to Present on Trends and Challenges in Video Advertising at OMMA East 2007 Conference and Expo
Business Wire, Sept 24, 2007
NEW YORK -- This week at OMMA East 2007 Conference and Expo, Troy Young, chief marketing officer of VideoEgg, will present alongside executives from ABC Television Networks and Turner Entertainment as part of the panel, "The Online Video Ad Format Flop - And Boy, It's Painful to Watch!" The discussion will focus on the tension around online video advertising--both for advertisers and audiences alike--and successful solutions for broader implentation. The panel will highlight the challenges facing current formats and the argument surrounding free content, while considering what the future has in store as the market moves past the "repurposed 30-second spot."
Who: Troy Young, chief marketing officer, VideoEgg
What: OMMA East 2007 Panel: "The Online Video Ad Format Flop -
And Boy, It's Painful to Watch!"
Moderator: Rick Mandler, VP, Digital Ad Sales and New Media, ABC
Television Network
Panelists:
-- Troy Young, CMO, VideoEgg
-- Trevor Hoffman, CEO, Schematic
-- Chris Pizzurro, VP, Product Integration, Turner
Entertainment, New Media
-- Ryan Magnussen, CEO, Ripe Media
When: Tuesday, September 25; 4:45 - 5:30 p.m. ET
Where: OMMA East Conference and Expo, The Hilton New York
1335 Avenue of Americas
New York, New York 10019
(212) 586-7000
For more information on OMMA East Conference and Expo 2007, please
visit http://www.mediapost.com/omma/07east/
To coincide with the show VideoEgg CEO and co-founder, Matt Sanchez plans to release an executive perspective on how the confluence of three powerful trends: online video, social networking and rich media is demanding a rethinking of traditional boundaries. To view his perspective visit www.videoegg.com
About VideoEgg
VideoEgg is the leading ad network for online communities. The Eggnetwork is currently compromised of more than 80 communities including fourteen of the top 20 social networks in the world. A video advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. VideoEgg was founded in 2005 and is based in San Francisco, with offices in UK and New York City. The company has received investment from August Capital, First Round Capital, Maveron, WPP and Focus Ventures.
For more information, visit http://www.videoegg.com
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