Vignette CTO Addresses the Future of Video on Demand at IPTV World Forum

Business Wire, Sept 25, 2007

AUSTIN, Texas -- In a digital age characterized by anywhere, anytime access, Video on Demand (VOD) services are allowing consumers to enjoy their favorite programming at their own convenience. Whether looking for classic college football games or favorite cartoons for your children, VOD gives consumers the ability to view content whenever they choose. However, searching for and accessing desired content often requires consumers to navigate a labyrinth of programming guides and menus, a problem that will likely intensify as the amount of digital content available to consumers increases.

Dr. Conleth O'Connell, chief technology officer at Vignette (NASDAQ:VIGN), will explore this topic further during the "What's Next with VOD" panel discussion at the IPTV World Forum in San Francisco. The panel begins at 12:00 p.m. PDT on Tuesday, September 25 at the Crowne Plaza Hotel.

"Video on Demand is about delivering interactive content that isn't available on a set schedule, but there's an inherent flaw in this type of model and it lies within the search function," said O'Connell. "As the library of content for VOD offerings grows exponentially, broadcasters will need to rely heavily on content management solutions to ensure programming is available in an intuitive, easily discoverable format."

"What's next with VOD?" Panel

When: September 25, 2007 at 12:00 PDT

Where: IPTV World Conference in San Francisco at the Crowne Plaza Hotel

Once touted as a killer app for cable operators, VOD service hasn't been a wild hit. It's a steady performer, but with online movie rental services starting to emerge, what is the future of VOD? Will television and niche content be enough or do consumers require the latest and greatest movies? Every service provider needs a VOD strategy. The question is what is the right one these days?

Evan Young, Director of Broadband Services, TiVo

Lucy Goldenhersh, VP, Distribution, New Technologies, Lifetime Television

Russell Zack, VP of Products, Anystream

Conleth O'Connell, CTO, Vignette Corporation

Toffer Winslow, EVP Sales & Marketing, Choice Stream

Moderator: Adam Guy, Managing Director, Telecommunications and Media, Compete

For additional information about the IPTV World Forum, visit: http://www.iptvworldconference.net/.> iHollywood Forum, Inc. is the leading producer of conferences and forums on digital and wireless entertainment. Our cutting-edge conferences consider topics such as online music and film, mobile entertainment, IPTV, digital cinema, games, interactivity in television, marketing and advertising, and much more. We offer diverse opinions on the most compelling issues facing the industry, with a particular emphasis on discussing the viability of new business models. Our monthly summits and dinners typically attract 300-800 distinguished entertainment and technology professionals.

About Vignette

Vignette (NASDAQ:VIGN) helps organizations improve interactions with customers and partners by delivering highly personalized, interactive online experiences. Our early content management and delivery tools laid the groundwork for some of the Web's most popular sites. Today, our award-winning Next-Generation Web solution powers some of the world's most recognizable online brands and enables organizations to have more meaningful interactions with their customers and associates. Our Imaging and Workflow solution adds the ability to deliver and manage online and offline document-driven customer transactions. Vignette is headquartered in Austin, Texas with operations worldwide. Visit www.vignette.com.

FORWARD-LOOKING STATEMENTS

The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Vignette's products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company's current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company's reports filed from time to time with the Securities and Exchange Commission.

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