Crimson Consulting Group Announces Acquisition of Web Development Firm Division

Business Wire, Sept 27, 2007

Specific Impulse to Become Key Part of Crimson's Interactive Services Business Unit

LOS ALTOS, Calif. -- Crimson Consulting Group, a marketing strategy and implementation consulting firm, today announced the acquisition of the professional services division of Specific Impulse Inc., a prominent Silicon Valley web development and information architecture firm.

Specific Impulse's professional services division will become a major component of Crimson's Interactive Services business unit. Crimson founder and CEO Glenn Gow notes, "We have been working closely with Specific Impulse for three years on major web projects for clients such as Seagate, HP, and Verizon. We were very impressed with Specific Impulse's commitment to project excellence, their customer-focused culture, and the exceptional talent they bring to bear on each project."

A Variety of Interactive Services Offered

According to Gow, the acquisition enhances Crimson's interactive services practice by enabling the firm to offer clients a multitude of end-to-end services - from the design and delivery of traditional web sites, portals and extranets to Web 2.0 online communities and social networking, using a variety of platforms and technologies.

Specific Impulse will retain its StageOne rapid development platform and other software intellectual property, and, as a Crimson alliance partner, will continue to offer application hosting and StageOne-powered web applications on a Software-as-a-Service model.

Rich Julius, Crimson Partner and founder of Specific Impulse, notes, "We're delighted to be part of Crimson, and look forward to delivering the technology components best suited for Crimson's leading web and interactive design solutions."

About Crimson Consulting Group

Crimson Consulting Group (www.crimson-consulting.com) provides marketing strategy and implementation consulting services to some of the most successful companies in the world. Clients include Adobe, BEA, Cisco, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate, Symantec and Verizon. Crimson is an expert in the marketing of technology solutions.

Crimson's Interactive Services business unit, augmented by the 2007 acquisition of the professional services division of Specific Impulse Inc., (www.si9.com) has a ten-year history of success on major web initiatives. Crimson Consulting Group has offices in Silicon Valley, San Francisco and Research Triangle Park, North Carolina.