Fathead Drivers Race for the Chase as the NASCAR NEXTEL Championship Heats Up

Business Wire, Sept 28, 2007

Fathead NASCAR Drivers, Cars and Number Logos are in it to Win it

LIVONIA, Mich. -- Who: Fathead([R]), the fast-growing sports and entertainment brand best-known for its life-size wall graphics, races on with seven of the twelve drivers competing in the Chase for the NASCAR NEXTEL Cup - the championship for America's top motor sport. Fathead's current Chase competitors include: 1st place Jeff Gordon; 2nd place Tony Stewart; 3rd place Jimmy Johnson; 4th place Kyle Busch; 6th place Carl Edwards; 9th place Kevin Harvick and 12th place Denny Hamlin.

Where: This weekend the Chase revs up in Kansas City, KS for the LifeLock 400 as the Fathead line of cars and drivers continue to dominate the Chase.

When: Sunday, September 30, 2007 at 1:00PM

What: Fathead brings the action of The Chase right to the walls of the NASCAR enthusiast's TV room or garage in an enormous way, measuring almost 8 feet long and 3 feet wide. Fathead Chase Cars absolutely take over the room with their sheer presence. A "Fathead" is a bold, colorful, life-size wall graphic of sports and entertainment stars. The 3-D-like vinyl graphics have a special adhesive backing that enables them to be moved from wall to wall. NASCAR Fathead cars and drivers are all available at www.fathead.com or 1-877-FATHEAD and at selected retailers across the country.

About Fathead LLC: The Livonia, Mich-based company whose products are commonly referred to as Fatheads, has become the preferred home, personal and lifestyle decor purchase for sports and entertainment enthusiasts of all ages. The most popular Fathead product line consists of a colorful vinyl wall graphic of popular sports stars, NASCAR race cars and entertainment characters. Fathead LLC maintains license agreements with WMG, the NFL and PLAYERS INC., Collegiate Licensing Company, Licensing Resource Group, Inc., MLB, MLS and MLBPA, MLS, Action Sports, NASCAR, NBA Entertainment, NHL and NHLPA, Dallas Cowboys Cheerleaders, Lucasfilm, Ltd., Twentieth Century Fox Film Corporation, Gracie Films, Time, Inc., Marvel Characters, Inc., Columbia Pictures Industries, Inc., and Spider-Man 3, the Movie.

Fathead LLC is a privately-held company led by Dan Gilbert, chairman and founder of Quicken Loans, the nation's largest online mortgage lender. Gilbert also is Majority Owner of the NBA's Cleveland Cavaliers basketball team. Dan and his partners also operate Flash Seats LLC, which replaces physical tickets for sporting events with an electronic approach; and the American Hockey League's Lake Erie Monsters franchise, that will begin play at Cleveland's Quicken Loans Arena in the 2007-08 season. Other companies in which Gilbert and his partners have invested include Michigan-based online promotions company e-Prize.