Synygy Announces First of Seven Free On-Demand Web Casts: "Five Tips for Ensuring Strategic Alignment of Sales Compensation Plans"

Business Wire, Sept 5, 2007

CHESTER, Pa. -- Synygy, Inc., a recognized authority on sales performance management, announces the on-demand availability of "Five Tips for Ensuring Strategic Alignment of Sales Compensation Plans," the first in a seven-part Executive Education web cast series on solving problems related to sales compensation management.

Strategic misalignment occurs when an organization is unable to design and implement the sales compensation plans and plan changes it desires because of limitations in the systems, processes, and people needed to implement and manage them. These constraints prevent the organization from designing the plans it wants and causes a misalignment between the strategy and the plans, which causes lost revenue, lower margins, and higher costs.

Indications of a problem with strategic misalignment include:

* plan designs that are simplified or modified because they could not be implemented and managed

* plans that have not kept up with changes in strategy and objectives

* relying too heavily on contests and SPIFFs

* making frequent exceptions to plan rules

* highest paid salespeople not the top performers

* salespeople paid for undesirable behaviors

* commission costs rising faster than revenue

"For the past 16 years, Synygy has helped companies align their strategy with their sales compensation plans by eliminating plan implementation and management constraints," says Mark A. Stiffler, Synygy president and CEO. "This web cast describes five ways for ensuring that your sales compensation plans are aligned with your strategy."

Topics covered in this free, on-demand web cast include:

* indications and symptoms of strategic misalignment

* how to diagnose for the root causes of problems

* how a leading direct mailer drove sales force behaviors and achieved its strategic business objective of growth

* five tips to ensure alignment of sales compensation plans and organizational strategy

To view the web cast, visit www.synygy.com/Synygy/executive_resources/webcasts.html#fivetips. To learn more about how Synygy helps companies improve the management of their sales compensation plans, call 610-494-3300 extension 7900 or email sales@synygy.com.

About Synygy

Synygy, a recognized authority on sales performance management, is the largest provider of solutions for solving problems related to the management of sales compensation plans. These problems include:

* strategic misalignment because of an inability to design, model, implement, and manage the sales compensation plans that companies desire

* misunderstood plans and inaccurate results that fail to drive needed sales force behaviors

* lack of management information that fails to provide visibility into the effectiveness of strategy execution

* an inability to quickly adapt to change that limits enhancements to strategy and associated plan modifications

Synygy is based in Chester, Pennsylvania, has extensive operations in Europe and Asia, and has achieved 16 consecutive years of success. www.synygy.com