Business Services Industry

Superpages.com Launches Local Mobile Application

Business Wire, Sept 6, 2007

Superpages Mobile for BlackBerry Offers Rich User Experience for Business Travelers and Mobile Users

DALLAS -- Superpages.com[R], a service of Idearc Media Corp., today launched Superpages Mobile for BlackBerry[R]. The new local mobile application offers a rich user experience for business travelers and mobile users, while also benefiting Superpages.com performance-based advertisers.

"Mobile users, especially those who travel frequently, increasingly want more local information no matter where they are," said Eric Chandler, President - Internet for Idearc Media. "As gathering local information becomes more pertinent and mobile local search's popularity continues to grow, users are becoming more aware of the capabilities readily available at their finger tips."

Examples of new features on the local mobile application include:

* Get movie information fast - Search by movie, theater or genre. See show times, read reviews and connect directly to driving directions from wherever you are.

* Locate a business - With millions of business listings available from the Superpages.com database, you're sure to find what you need, when you need it.

* Map your way - With interactive maps and turn-by-turn directions, you can get where you're going quickly, easily and without the frustration.

* Find a person - The People Finder function allows you to find a friend, old neighbor or coworker across town, or across the country.

* Track the weather - Don't let the weather ruin your plans. Your five day forecast is available whether you will be in town or far away.

Superpages Mobile is available for multiple BlackBerry models and compatible with the following wireless carriers: Verizon Wireless, U.S. Cellular, AT&T, Sprint-Nextel and T-Mobile. To download the application, visit http://mobile.superpages.com.

In 2006, Superpages.com, the expert in local search, had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which feature enhanced content.

About Idearc Inc.

Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon([R]) Yellow Pages, Verizon([R]) White Pages, smaller-sized portable Verizon([R]) Yellow Pages Companion Directories, Superpages.com([R]), Superpages Mobile(SM), Solutions At Hand[TM] magazine, Solutions at Home[TM] magazine, and Solutions on the Move[TM] and Solutions Direct[TM] direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.

IDEARC'S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc's News Center on the World Wide Web at www.idearc.com/pressroom.> (IAR-G)