Maven Networks Expands Relationship with Adobe to Enable Broad Desktop Distribution and Monetization of Flash Player Video Content

Business Wire, Sept 6, 2007

Maven's Internet TV Platform to Seamlessly Syndicate Video to Adobe Media Player

CAMBRIDGE, Mass. & AMSTERDAM, Netherlands -- Maven Networks, a leading Internet TV platform company today announced a collaboration as one of the key organizations to facilitate broad distribution of high-quality Internet video via the Adobe Media Player, a vital part of Adobe's emerging Flash[R] ecosystem for the creation and delivery of next-generation Internet video. The Maven Internet TV Platform[TM] will seamlessly integrate with Adobe Media Player, enabling professional media companies to easily manage, distribute and monetize branded content to millions of Adobe users worldwide.

The Adobe Media Player-Maven collaboration creates unprecedented functionality for leading media organizations wishing to syndicate content without sacrificing quality of experience or losing valuable ad revenue. For publishers, Adobe Media Player provides an array of video delivery options for high-quality online and offline playback, including on-demand streaming, live streaming, progressive download, and protected download-and-play. Maven's syndication platform dramatically reduces costs associated with tailoring those video experiences and meeting advertiser demands by offering the ability to efficiently create and customize branded media player experiences for distribution to affiliates such as Adobe Media Player.

"Like Adobe, Maven focuses solely on empowering content providers rather than competing with them, " said Hilmi Ozguc, Founder and CEO of Maven. "We're pleased to partner with one of the most ubiquitous, free content delivery platforms to give those providers the ability to capitalize on the video boom with sophisticated, easy-to-use capabilities."

"We're thrilled to have Maven Networks support the Adobe Media Player, enabling providers to offer their customers solutions to manage, distribute and monetize branded content both online and offline," said Jim Guerard, vice president of Dynamic Media for Adobe. "This collaboration helps Adobe achieve our goal of delivering next-generation Internet video."

Video consumption across the Web continues to grow with the proliferation of Web-only TV shows, proprietary content and broadband access. To take advantage of these trends, content providers require a simple, single platform that enables them to quickly deliver content and control the end-user experience. Maven's easily managed syndication platform speeds the delivery of video assets to content providers' affiliates and consumers.

A demonstration of the collaboration will be shown during the IBC 2007 Exhibition at the Adobe stand located in Hall 7, Stand 721 in the RAI Convention Center, September 7 - 11.

About Maven Networks

Maven Networks (www.maven.net) is powering the Internet TV revolution. As a critical technology partner, Maven enables professional media companies to quickly and easily create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform[TM] is used by industry-leading organizations around the globe such as 20th Century Fox, CBS's CSTV, Fox, Gemstar-TV Guide, Hearst, Sony Pictures Television and Univision Online.