Business Services Industry

Unica Continues Momentum in Web Analytics

Business Wire, Sept 6, 2007

A Growing Roster of Industry-Leading Companies Turn to Affinium[R] NetInsight[TM] to Manage Their Cross-Channel Marketing Campaigns

WALTHAM, Mass. -- Unica Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, continues to experience widespread customer adoption of its flagship web analytics solution, Affinium NetInsight. New customers include industry leaders in healthcare, government, retail, telecom and Web 2.0 that want to better understand consumer behavior online and the effectiveness of their Internet marketing efforts.

Available both on premise and on demand, Affinium NetInsight is a robust, highly intuitive enterprise-class web analytics solution that empowers marketers with business-critical insights around customer behavior for improved customer acquisition, retention and value. With Affinium NetInsight, businesses can maximize the value of their Internet marketing programs and Web 2.0 initiatives while delivering a fully integrated customer experience across online and offline channels. Companies recently selecting Affinium NetInsight include: Arts Alliance Labs, Institute for Transpersonal Psychology, Jelinek Cork, Sundance Institute, Targetbase, Wmode, SimplyHired.com and Ziggs.

"We're happy we found Unica and NetInsight," said Sean Kelleher, Chief Technical Officer at Ziggs, an online community for professionals. "In order for Ziggs to provide value-added services for our members we require extensive web analytics data to be integrated with all our other systems. Only Unica offered that in an affordable, easy to use package."

"As more marketing spending shifts to online channels, it is essential that companies look beyond traditional means of measuring the ROI of marketing programs," said Steve O'Brien, vice president of sales and marketing, Internet Marketing Solutions Group, Unica Corporation. "The key to being an effective marketer today is to merge online and offline initiatives to get truly comprehensive insight into customer behavior. With Affinium NetInsight, we are providing marketers with the solution they need to successfully monitor and manage their cross-channel efforts. "

Unica's web analytics solutions provide marketers with the ability to analyze web traffic, online customer behavior and internet marketing initiatives - allowing them to optimize web sites and Internet marketing effectiveness. When combined with other solutions in Unica's Affinium suite, marketing professionals can obtain an end-to-end view of customer behavior both online and offline to launch targeted campaigns that reach the right customer at the right time with the right offer, across any channel.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium[R] software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica's solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, The Netherlands, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.

Unica sponsors The Marketers' Consortium, an online community where marketers and industry experts discuss the critical challenges of today's fast paced, interactive, customer-driven world. Visit The Marketers' Consortium blog at www.unica.com/share.> Copyright 2007 Unica Corporation. Unica, the Unica logo, Affinium and NetTracker are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; the potential that Unica software will not help a customer reach their marketing objectives ; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.