ClickZ E-mail Marketing Forum Set for the Big Apple

Business Wire, Sept 6, 2007

Savvy Marketers Stay Ahead of the Curve in E-Mail Marketing

NEW YORK -- The ClickZ Network (www.ClickZ.com) will host its ClickZ Specifics: E-mail Marketing forum at the Hilton New York on Tuesday, October 2, 2007. See www.ClickZEvents.com.

ClickZ E-mail Marketing is an intensive, one-day event designed to educate and instill confidence in anyone using e-mail to communicate with customers and prospects. Participants will learn to grow, manage, and segment lists; circumvent filter mechanisms to arrive in recipients' inboxes; and measure the success of their campaigns. This information-packed forum will arm marketers will the latest knowledge of e-mail marketing tools, techniques, and best practices.

"E-mail marketing remains a powerful resource for any marketing professional," said Rebecca Lieb, editor-in-chief of the ClickZ Network, an Incisive Media property. "This e-mail boot camp session was designed to inspire creativity and persuasiveness in crafting messages. The session offers new and experienced marketers alike an opportunity to create compelling messages that speed past filters and blocklists."

A keynote by Jeanniey Mullen, a Senior Partner and Global Executive Director at OgilvyOne Worldwide, the global leader in customer relationship management (CRM) and interactive marketing, has been added to the agenda. Jeanniey will address the future of e-mail communications. Other sessions include topics on how to effectively market in the B2B e-mail space, discussions and best practices around deliverability, how to use ROI metrics to improve your performance and more.

For more details on this event and others from the ClickZ Network, visit www.ClickZEvents.com.

About The ClickZ Network

The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.