Pioneer Showcases New Flagship A/V Receiver Outfitted for High End Home Theater Performance Like Never Before

Business Wire, Sept 6, 2007

DENVER -- At CEDIA Expo today, Pioneer Electronics (USA) Inc. unveils a new flagship A/V receiver; a sophisticated powerhouse that sets the benchmark for multi-channel sound in 1080p home theaters with pristine reproduction of emerging high resolution audio and high definition video formats. The Pioneer[R] Elite[R] SC-09TX A/V receiver features a reengineered "direct energy high HD" amplifier that takes advantage of ICEpower[TM] analog class-D amplification coupled with Pioneer sound tuning technology. Reinforced with proprietary digital signal processing (DSP) capabilities, the receiver ensures maximum high resolution sound reproduction of new audio formats, Dolby[R] TrueHD, Dolby[R] Digital Plus and DTS-HD[TM]. A seamless user experience is achieved with a sizeable LCD screen on the receiver's front panel allowing users to navigate and control all connected devices as well as manage digital media playback.

The receiver's realistic sound quality is a result of a new professional build with premium, hand selected parts that harnesses the amplification power. The result is an impressive chassis construction, which truly realizes the audio and video engineering prowess of the new Pioneer reference A/V receiver. Pioneer outfitted the new receiver with enough connectivity options for an array of components as well as its industry-leading room tuning function for realistic surround sound performance in any room layout. It is one of the first A/V receivers to take advantage of new THX Loudness Plus[TM], which preserves an original sound mix for an accurate listening experience at any volume level.

"The evolution of digital home entertainment and rapidly growing number of high definition devices necessitate a component such as our new reference A/V receiver. The SC-09TX represents the pinnacle of absolute high end design and engineering in home theater equipment," said David Bales, marketing manager of audio products for the home entertainment division of Pioneer Electronics (USA) Inc. "Home audiences will see and hear entertainment that they never realized was possible - this is truly a new generation of home theater performance."

Designed as the centerpiece of high end home theaters, discerning entertainment enthusiasts gain the most realistic seeing and listening experience with the SC-09TX A/V receiver. As the industry's first to have home networking functionality, the SC-09TX allows users to enjoy favorite digital video, audio and image media files direct from a home PC to any room in the house for an entertainment experience like never before.

Powerful Direct Energy HD Amplifier

Pioneer developed the SC-09TX to deliver the absolute best-in-class high resolution audio reproduction. Current amplifier designs are no longer capable of handling the high power performance required for a memorable listening experience.

Engineers realized that notable ICEpower analog Class-D technology when combined with Pioneer's sound tuning technologies and super DSP room tuning results in a revolutionary new level of amplification typically found only in professional studios.

The exclusive Direct Energy HD Amplifier found in Pioneer's reference SC-09TX A/V receiver provides a staggering drive capability that realizes true multi-channel continuous power output (200W x 7 simultaneously) to achieve a level of surround sound performance with overwhelming accuracy and heart pounding HD entertainment.

The ICEpower analog Class-D amplifier boasts a unique design with raw digital power in a dense enclosure. By employing Pioneer DSP technology, the SC-09TX can deliver precise sonic reproduction that goes beyond traditional audio capacity.

"We are very satisfied with our collaboration with Pioneer and have enjoyed developing a dedicated, customized multi-channel audio power conversion solution for them. The multi-channel module is the very latest of ICEpower's developments - it is quite revolutionary in its technology," said Peter Sommer, President and CEO of Bang & Olufsen ICEpower. "We have worked hard to deliver excellent audio performance, power density and efficiency in this solution, and hope that the Pioneer customers will be able to enjoy a new level of sound quality with the new home theater system."

Industry Leading Processing

Pioneer's Advanced Multi-Channel Acoustic Calibration (MCACC) is a precise room tuning function that ensures studio quality sound for an array of room configurations. With True One-Touch activation, the MCACC microphone immediately begins optimizing the acoustics in a room, making subtle adjustments to the connected speakers, neutralizing the sound field of the primary listening area with meticulous fine-tuning. Sonic performance is unlike anything previously possible in home theaters. With new Full Band Phase Control technology, the SC-09TX effectively eliminates "phase lag" caused by crossover networks inherent in loudspeakers ensuring audio arrives at the listening position in sync for a whole new level in accurate multi-channel sound reproduction.