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Monster and Bank of America Continue Collaboration to Educate College Students about Smart Money Management

Business Wire, April 10, 2008

"Ultimate Money Skills: Scholars, Dollars, Budgets & Bills" program and interactive website help students develop financial literacy skills

MAYNARD, Mass. -- Making It Count, an educational service provider for students and parents, and a business unit of Monster Worldwide, Inc. (NASDAQ: MNST), and Bank of America, one of the world's largest financial institutions, today announced the "Ultimate Money Skills" program will begin its third nationwide tour this month. More than 275 live, in-school presentations will focus on teaching college students how to manage all of their finances, including how to utilize banking services, minimize debt, manage loan repayments, design a personal budget and use credit cards, responsibly.

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As a companion to this year's program, Making It Count and Bank of America also launched www.ultimatemoneyskills.com, a supplemental online guide that further supports development of students' financial literacy skills. The interactive site features relevant content regarding issues such as identity theft, investing, managing loans and budgeting. It will also include a money management blog that addresses handling campus finances, written by and for college students; and a "Money Issue of the Month" promotion, offering students the chance to win $100 for submitting solutions to money-related challenges.

"A recent MonsterTRAK survey* revealed that 81 percent of 2007 college graduates polled accrued more than $10,000 in student loan debt while attending school," said JR Cifani, vice president and general manager, Making It Count. "These findings underscore how important it is for young students to educate themselves on making smart financial decisions."

"Bank of America understands that financial management is complex, and when students don't learn to manage their finances effectively, their finances can end up managing them. That's why it is so important for students to gain basic money management skills early in life," said JoLynn Ensminger, senior vice president, Bank of America, Student Card. "We are very excited about our continued sponsorship and expansion of the Ultimate Money Skills program and believe that it will provide students with the information and tools they need to make smart decisions with their money today and in the future."

Students and administration who attended the "Ultimate Money Skills" program in 2007 found the presentation extremely effective, rating the program a 9.2 and 9.4 out of 10, respectively, for value.

"The [Ultimate Money Skills] program is a no-nonsense, engaging way to introduce the complex issues related to money management to students," said Wonda Shipman, associate dean of student development at New Jersey City University, Jersey City, New Jersey.

In addition to offering financial solutions specifically designed for students, such as CampusEdge[R] Checking, Bank of America also provides a Student Financial Handbook, an easy-to-use guide to assist students in managing their money. A free copy is available for download at www.bankofamerica.com/studentbanking.

For more information regarding the "Ultimate Money Skills" program or additional Making It Count programs presented in conjunction with Bank of America, please visit: www.makingitcount.com.

*MonsterTRAK's 2008 Entry Level Job Outlook was conducted from February 12-22, 2008 via targeted online distribution to nationwide MonsterTRAK customer companies, as well as college students and recent alumni who are MonsterTRAK members. Results were recorded from 1,117 employers, 654 of which qualified to take the entire survey, and 3,603 students and alumni. This poll is not scientific and reflects the opinions of only those Internet users who have chosen to participate.

About Bank of America

Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 59 million consumer and small business relationships with more than 6,100 retail banking offices, more than 19,000 ATMs and award-winning online banking with more than 24 million active users. Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in 175 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Fortune Global 500. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

About Making It Count

Making It Count provides a nationally recognized series of live, in-school presentations that educate and motivate teens to excel in both personal and professional educational endeavors. Delivered by a roster of skilled presenters from a variety of backgrounds, including members of the U.S. Olympic Team, the corporate-sponsored programs reach more than 2.5 million students every year, and are hosted at over 5,000 high schools and 650 colleges nationwide. More information is available at http://www.makingitcount.com.

Business Services Industry

Monster and Bank of America Continue Collaboration to Educate College Students about Smart Money Management

Business Wire, April 10, 2008

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