Nielsen Business Media Attracts Top Environmental Leaders for First-Ever Social Responsibility Summit

Business Wire, April 11, 2008

Featuring Keynotes by Live Earth Founder Kevin Wall, Jonathan Greenblatt of Ethos Water, Frances Beinecke of the Natural Resources Defense Council, Roy Spence of GSD&M Idea City and More

NEW YORK -- Green marketing might get all the buzz, but that's only one piece of the puzzle. To help companies reach the 35 million consumers willing to spend a 20% premium on environmentally-friendly products, Nielsen Business Media introduces its first-ever Social Responsibility Summit (www.socialresponsibilitysummit.com). Hosted by Adweek, Brandweek, Mediaweek, Billboard and The Hollywood Reporter, the summit convenes media, marketing and entertainment leaders to discuss how to make a difference and a profit from socially responsible business practices. The two-day event will be held on May 20-21, 2008 at the Hilton Riverside Hotel in New Orleans.

"Social responsibility, including concern for the environment, is not a new concept for today's informed consumer, but the best practices of reaching the conscientious consumer are not well-defined," says Adweek editor Alison Fahey. "The Social Responsibility Summit will give industry leaders the tools to tap into the new eco-market through a more socially conscious infrastructure."

In accordance with the summit's theme, 10% of all Social Responsibility registration fees will go to the registrant's choice of the following charities: The American Red Cross, New Orleans Area Habitat for Humanity or UNICEF: The Tap Project.

The Social Responsibility Summit offers extraordinary keynote presenters, in-depth panel discussions and thought leadership ideas to help streamline businesses for the values-driven consumer. Session highlights and speakers include:

* Roy Spence, Founder, Chairman and CEO, GSD&M Idea City covers visionary ideas that make a difference and change lives.

* CEO's Annies, Inc, Burt's Bee's and Method discuss how to benefit from implementing social and environmental strategies.

* Gain exclusive data from Dr. Charles Fombrun and Reputation Institute on the impact corporate social responsibility and sustainability on corporate reputation.

* Learn from Wal-Mart and Time, Inc. how to strategically define your corporate cultures and sustainability initiatives through periods of growth and great change.

* Frances Beinecke, President, The Natural Resources Defense Council shares her thoughts on how new opportunities are allowing environmentalists and businesses to seek results together.

* Additional Summit keynote and panelists include: Kevin Wall, Founder and CEO, Live Earth, Jonathan Greenblatt, Co-Founder, Ethos Water, Sara Snow, Green Living Expert; TV Host, Discovery Health, Chad Boettcher, Global Director, US Corporate Responsibility, Nike, David Droga, Creative Chairman, Droga5, Michael McHale, Director, Corporate Communications, Subaru of America and many more.

The summit also offers a unique opportunity to give back to the local community of New Orleans. A select group of Social Responsibility attendees will participate in volunteer work with the New Orleans Area Habitat for Humanity (NOAHH) on May 22. Part of the growing Habitat family, NOAHH builds simple houses with the help of Partner Families. In the wake of hurricane Katrina's destruction, NOAHH's work is more critical than ever. Within the past few years, over 100 homes have been constructed in the New Orleans metro area through volunteer labor and tax-deductible donations of money and materials. For more information on NOAHH initiatives and how to get involved, please visit: www.habitat-nola.org

For more information or to register, please visit www.socialresponsibilitysummit.com. To register for press credentials, please contact Catherine Lewis or Jackie Cook, The Rosen Group, 212.255.8455 or Catherine@rosengrouppr.com, Jackie@rosengrouppr.com.

About Nielsen Business Media

Nielsen Business Media, a part of The Nielsen Company, is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.

Serving more than 30 industries spanning entertainment, media and marketing, retail, travel and performance, and design, Nielsen Business Media provides business-to-business products and services in print, online and face-to-face.

With 42 publications, over 135 trade shows and conferences, and 195 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.