Baking Contest to Bring Favorite Recipes Back in the Gluten-Free Diet

Business Wire, April 11, 2008

TastesLikeRealFood.com to Support Local Groups, University of Maryland Center for Celiac Research

CEDAR RAPIDS, Iowa -- TastesLikeRealFood.com has announced the first annual "What I Miss Most Baking Contest[TM]." Local Celiac Groups will receive free product from the company to help them turn a favorite wheat-based recipe into a "celiac-safe recipe" using Toro[TM] brand baking mixes.

Those who enter can win a $500 contribution to their organization, and a $500 donation to the University of Maryland Center for Celiac Research. Anyone interested can send an e-mail to sbosking@TastesLikeRealFood.com.

According to Jenny Bosking, President, "Our customers love the amazing taste and texture of our products, but also the versatility. Our sponge cake mix, for example, can be used to create cookies, cupcakes, and poppy seed bread. We have received so many questions from our customers about favorite recipes they miss, we thought it would be great to see what this contest can create."

Jenny recently made a traditional Czech recipe for kolaches, a pastry enjoyed by the local Czech community. "I never thought I would be able to eat these again. It means so much!" said Theresa Brandon, Chair of the Cedar Rapids GIG chapter.

It is this kind of interaction with consumers that has propelled the company. "We couldn't be more pleased with our sales results. But we're most excited about the reception we are getting from the celiac community. People like Scott Adams of Celiac.com have been recommending products like ours for many years, and it looks like we're the first to bring them to the US," noted Bosking.

Having celiac disease is a difficult transition, especially when traditional family recipes have to be taken out of the diet. "We're excited because we are going to help people enjoy their favorite traditional meals again. I'm Norwegian, and we enjoy lefse, a traditional flat bread. I'm working on a lefse recipe right now. Think of all the traditional foods that we could bring back into people's lives!"

Baking mixes from TastesLikeRealFood.com are unique because they meet the proposed FDA gluten-free standard of 20 ppm total gluten content. In Europe they are considered gluten-free, and have been enjoyed there safely for 30 years.

"Another great thing about the products is that they're good enough for everyone in the family to enjoy. Now, celiacs don't have to eat separate foods anymore," said Bosking.

Tasteslikerealfood.com is the exclusive North American distributor of Toro[TM] brand Celiac-Safe[TM] baking mixes, manufactured at a state-of-the-art facility in Bergen, Norway.

Headquartered in Cedar Rapids, Iowa, their mission is to help people living with celiac disease and gluten-sensitivity enjoy meals again.

www.TastesLikeRealFood.com