Reynolds® Handi-Vac® Vacuum Sealer Achieves Higher Repeat Purchase Rate Than P&G's Swiffer® or Gillette® Fusion™

Business Wire, April 14, 2008

First-of-a-kind handheld vacuum sealer is catalyst for growth in the food bags category

RICHMOND, Va. -- In a recent study conducted by market research firm ACNielsen, 31.2% of consumers who purchased the Reynolds([R]) Handi-Vac([R]) Vacuum Sealer are repeat buyers. This number is higher for Handi-Vac than all other benchmarked products including Gillette([R]) and Swiffer([R]). Rising food costs, convenience, and ease of use have contributed to customer acceptance and advocacy of this innovative kitchen tool.

More than five years of research, design and development went into the making of the Handi-Vac Vacuum Sealing System. The portable vacuum sealer is lightweight, fast and easy to use with one hand. The ergonomic unit works with specially designed Handi-Vac Vacuum Bags to create an airtight seal around food. The Handi-Vac Vacuum Sealer typically seals food in just six to 15 seconds.

"We keep seeing the same story with Handi-Vac, once people try it, they love it. That's why our repeat rate continues to accelerate," said Randy Zeno, chief marketing officer, Reynolds Consumer Products. "Home cooks spend precious time preparing meals and Handi-Vac provides them with the tool to keep food as fresh as the day it went in the refrigerator or freezer."

Handi-Vac Vacuum Freezer Bags have a patented Zipper Closure and Air Valve system that works with the Handi-Vac Vacuum Sealer to remove air and hold a vacuum seal. Unlike bulky countertop vacuum sealers, Handi-Vac's convenient size makes usage, storage and cleaning simple and speedy.

The Handi-Vac Vacuum Sealer starter kit retails for $9.99 and contains one battery-powered vacuum sealer unit (six AA batteries included) and three one-quart Handi-Vac vacuum bags. Refill bags have a suggested retail price of $3.29 for a box of 14 quart-size bags or a box of nine gallon-size bags. All are found in the Reynolds Wrap([R]) Foil aisle at grocery stores and mass-market retailers nationwide. For additional information on Reynolds Handi-Vac Vacuum Sealing System, as well as additional tips and timesavers, visit www.Handi-Vac.com.

About Reynolds Consumer Products

Reynolds Consumer Products is a global leader in the consumer packaged goods industry, supplying high quality and trusted foil, film and paper products for food storage, cooking and freezing with well recognized brands such as Reynolds Wrap([R]) Aluminum Foil, Reynolds([R]) Baking Cups, Reynolds([R]) Cut-Rite([R]) Wax Paper, Reynolds([R]) Freezer Paper, Reynolds([R]) Oven Bags, Reynolds([R]) Seal-Tight Plastic Wrap, Reynolds([R]) Parchment Paper and Reynolds([R]) Slow Cooker Liners. Dedicated to improving food storage solutions, the company continues to innovate and expand its offerings with new products, including the recently introduced handheld Reynolds[R] Handi-Vac[R] Vacuum Sealer and Vacuum Freezer Bags System.