Business Services Industry
SOFTBANK TELECOM Scales Infrastructure at Switch and Data's Palo Alto Site to Accommodate Doubling its Traffic Volume with North American ISPs
Business Wire, April 15, 2008
TAMPA, Fla. -- Switch and Data (NASDAQ: SDXC), a leading provider of Internet exchange and colocation services, announced today that SOFTBANK TELECOM Corp, the Japanese telecom- and Internet-services provider, has upgraded its main U.S. point of presence (POP), located at Switch and Data's Palo Alto site, to accommodate a doubling of its Internet traffic with North American Internet service providers (ISPs). SOFTBANK TELECOM is preparing for traffic with North America to increase by 100% within the next year due to continued growth in its broadband subscriber base and increased integration of the Internet into the daily lives of its customers.
SOFTBANK TELECOM utilizes Switch and Data's Palo Alto Internet exchange and data center as its main hub in North America to interconnect its network with the networks of other ISPs and content providers. Switch and Data's Palo Alto site is one of the world's most densely interconnected Internet exchanges and the key hub where Asian and North American networks meet to aggregate and distribute traffic.
"Switch and Data gives us more interconnection choices, faster access to diverse networks and vast peering and Internet transit choices," said Fumio Terashima, Global IP Peering Coordinator, Deputy Manager, SOFTBANK TELECOM. "These are critical as we scale to meet our anticipated growth."
In a January 2008 whitepaper, Cisco Systems predicts that Total IP traffic will nearly quadruple in the four-year period from 2007 to 2011. The traffic segments leading this growth will be peer-to-peer traffic, Internet video and Internet video-to-TV. The whitepaper also reports that Internet traffic is growing fastest in developing markets, followed closely by Asia Pacific. This growth creates both opportunities and challenges for content providers, value added services providers and network providers who have to scale their operations to keep up with this demand.
"IP traffic volume is growing very quickly due to the increasing proliferation of broadband Internet access tied to increasing development of new rich media based online applications," explained Ernie Sampera, Senior Vice President and Chief Marketing Officer for Switch and Data. "We are pleased to provide a neutral, network-dense environment for SOFTBANK TELECOM to meet its partners and efficiently scale to meet their growth."
About Switch and Data
Switch and Data is a premier provider of network-neutral data centers that house, power, and interconnect the Internet. Leading content companies, enterprises, and communications service providers rely on Switch and Data to connect to customers and exchange Internet traffic. Switch and Data has built a reputation for world-class service, delivered across the broadest colocation footprint and richest network of interconnections in North America. Switch and Data operates 34 sites in the U.S. and Canada, provides one of the highest customer satisfaction scores for technical and engineering support in the industry, and is home to PAIX([R]) - the world's first commercial Internet exchange.
For more information, please visit www.switchanddata.com.
About SOFTBANK TELECOM
SOFTBANK TELECOM started operations in 1986 as a carrier providing long-distance telecommunications services throughout Japan. Through vast fiber-optic networks across the country, SOFTBANK TELECOM provides a wide range of voice and data communications services tailored to suit all needs of corporate and individual customers. SOFTBANK TELECOM is a wholly owned subsidiary of SOFTBANK CORP.
http://www.softbanktelecom.co.jp/
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