dbaDIRECT Launches New "Guardian Plus" Service Levels for Data Infrastructure Management

Business Wire,  April 15, 2008  

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Company Moves to Continuous Service Assurance and On-Demand Model

CINCINNATI -- dbaDIRECT, the leader in intelligent, automated remote database administration services today announced a strategic segmentation of its service offerings to provide the exact level of service needed, exactly when its needed. The company's new service umbrella will be known as "Guardian Plus", but will be split into two tiers which will enable customers to maximize the value of their data infrastructure and assets. Customers now will also be able to customize dbaDIRECT's world-class processes, methodologies and systems.

"Our two-tiered Guardian Plus approach insures that customers pay only for the services that are used and not any extras," John Bostick, CEO of dbaDIRECT said. "Our mantra remains the same-we will find and begin to fix database problems anywhere in the world in 15 minutes or less-period. But the additional service level means customers can offload routine yet critical database tasks at their own pace and gradually move their focus to higher-value yielding IT projects."

Bostick said Guardian Plus service levels are designed to manage and balance the service-level expectations between real-time data needs (Continuous Service Assurance) with near-future and anticipated-future data requirements (ONdemand). It breaks down in the following manner:

* Guardian Plus CSA (Continuous Service Assurance) - This is the basic, no frills level of database administration that insures 24x7x365 availability.

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Examples of tasks covered by Guardian CSA:
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-- Database Monitoring and Performance Management
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-- Production Database Support

* Guardian Plus - ONdemand - This level consists of scheduled, recurrent projects and special projects to customize a client's database support needs.

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Examples of tasks covered by Guardian Plus include:
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-- Data Migration Project Assignments
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-- Periodic System Upgrades
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-- Recurrent Back-up and Recovery
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-- Lifecycle Management Project Assignments
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-- Major Database Reorganizations

"The toughest challenge for any managed service provider is to get things 'just right' for their clients," said Bostick. "Of course, every client is different and wants to be treated as such. So the trick for MSP's is to develop and master a basic, sustainable and repeatable level of service that becomes the umbilical cord to the customer. This then enables a working foundation to quickly address recurrent issues or respond to special assignments on a cost basis.

dbaDIRECT currently manages more than 3,000 corporate databases. Data infrastructure as a managed service is suited for data-intensive companies in the financial services, retail, utility and consumer packaged goods industries. dbaDIRECT's broad appeal stems from its position as one of the only service providers that can provide a 24x7x365, two-tiered level of support and can manage most of the major database platforms including: Oracle, UDB DB2, Sybase, and SQL Server.

Data IM[TM] (data infrastructure as a managed service) is a scaleable set of automation, processes and expert services that enables companies to focus on higher-value, close-to-the-business IT alignment. dbaDIRECT has been a pioneer and leader in the Data IM market since 1998.

About dbaDIRECT Inc.

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, DB2 z/OS, Sybase, SQL Server, MySQL) along with Oracle Applications and SAP software using the ONguard IM process. dbaDIRECT manages thousands of databases for more than 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company's international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x300.

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