Tea Forte® Re-Imagines Iced Tea with the Introduction of Tea-over-Ice™

Business Wire, April 16, 2008

Tea-Over-Ice Establishes a Modern Iced Tea Experience that Offers a Fresh, Luscious and Flavorful Alternative to Traditional Iced Tea

CONCORD, Mass. -- Tea Forte, the innovator of the contemporary tea experience, today announces the re-imagination of iced tea with Tea-Over-Ice. This revolutionary expression of iced tea begins with extravagantly blended tea infusions that are brewed fresh and then flash-chilled using the innovative, sculptural Tea-Over-Ice brewing pitcher. This unique flash-chilling technique locks in the fresh, luscious flavors and healthful antioxidants that have long been associated with hot tea.

"While iced tea has become wildly popular, we have lost what is inherently wonderful about tea: its natural, robust flavor and healthful antioxidants," said Peter Hewitt, the founder of Tea Forte. "Tea-Over-Ice restores these benefits within the iced tea experience, delivers an opulent palate of rejuvenating health benefits and offers a boldly original tableside presentation. It is a complete re-imagination of iced tea."

At the heart of the Tea-Over-Ice experience are Tea Forte's signature tea infusions, specially blended for iced tea using nature's bounty of luscious fruits, healing herbs and flowers. Four Tea-Over-Ice blends have been developed, each delivering an extravagantly delicious taste profile that carefully balances the fruit-forward flavors that are perfectly suited for iced tea:

* White Ginger Pear: This alluring and inventive blend of white tea and Japanese pear is delicately balanced with ginger to produce a light and refreshing beverage.

* Raspberry Nectar: Raspberries meld with ruby red hibiscus and blackberry to create this pungent, full-bodied herbal iced tea.

* Pomegranate Blackberry: The crisp Ceylon Estate tea is blended with the essence of pomegranate and berries for an invigorating blend.

* Ceylon Gold: For serious and robust refreshment, organic Ceylon Gold iced tea raises the bar on a well-loved classic.

The Flash-Chill

Once brewed, these teas are then flash-chilled over ice, instantly locking in the freshness and unique flavor of the tea infusions. This flash-chilling revolution brings an unprecedented freshness and delivers the healthful and rejuvenating elements of antioxidant-rich hot tea to the iced tea experience. The end result is a wholly authentic, natural iced tea, free of sugar and preservatives.

The architectural dual pitchers, designed by Tea Forte founder and renowned American designer Peter Hewitt, are crafted from hand blown, heat resistant glass. Designed to stack on top of one another, the top pitcher brews the hot tea while the lower pitcher holds the ice for flash-chilling. The dual pitcher system affords a boldly original, yet uncomplicated, tableside presentation that is perfectly suited for the enjoyment of one or two.

The Tea-Over-Ice brewing pitchers ($42.00 SRP) and specially blended iced teas ($24.00 SRP for 12 infusers) are available at specialty retailers nationwide beginning April 16, 2008. The Tea-Over-Ice system will join Tea Forte's extensive core line of luscious infusions and captivating accessories designed for the contemporary American tea experience. For more information or for online purchase please visit www.teaforte.com.

About Tea Forte [R]

Tea Forte, the innovators of the contemporary tea experience, was founded by acclaimed American designer Peter Hewitt. Since its introduction in 2003, the brand has established and continues to evolve a modern tea ritual that is anchored by luscious, flavor-forward, whole-leaf teas blended from nature's bounty of fruits, herbs, and flowers. The taste profiles of the teas are enhanced by modern, sculptural accessories that are groundbreaking in design and include the innovative Tea Forte silken infuser and signature tea tray. In 2008, Tea Forte re-imagined iced tea with the introduction of its fresh, boldly flavored Tea-Over-Ice[TM] concept. Perfect for elegant entertaining, a restorative pause, or as a thoughtful gift, Tea Forte is available for purchase at distinguished retailers nationwide, including Origins and Neiman Marcus. Tea Forte now elevates the luxury experience at select hotels, restaurants and resorts in 25 countries, including the Four Seasons George V in Paris and the Wynn Las Vegas.

For more information, availability or to order any of Tea Forte's exquisite products, please visit http://www.teaforte.com/.>

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