Business Services Industry
Qwest Announces Spokesperson Agreement with Arizona Diamondbacks Pitcher Tony Pena
Business Wire, April 17, 2008
PHOENIX -- Qwest Communications International Inc. (NYSE: Q) today announced that it has reached an agreement with Major League Baseball player Tony Pena, who will serve as a spokesperson for Qwest as part of ongoing efforts to showcase Qwest's long-standing commitment to the Hispanic community.
Pena will make appearances for Qwest at cultural events, as well as represent the company in various media campaigns to promote Qwest High-Speed Internet, voice and wireless products.
Upcoming Tony Pena appearances include:
* Qwest photo shoot at Chase Field - Thursday, April 17, 2008, from 3-4 p.m. Photos and interviews for MEDIA ONLY - NOT OPEN TO THE PUBLIC.
* Cinco de Mayo Downtown Festival @ Central and Washington - Sunday, May 4, 2008, from 5-6 p.m. Pena will be signing autographs at the Qwest booth. Bring the whole family!
"Tony Pena is a promising young pitcher with the speed and the talent to compete at the highest level, and Qwest is thrilled to have him on board for the 2008 season," said Hector Placencia, director of multicultural marketing at Qwest.
Qwest maintains a separate sponsorship agreement with the Arizona Diamondbacks that includes in-game promotions and the Qwest High-Speed Pitch Meter at Chase Field. Additionally, for every Diamondbacks' win in 2008, Qwest will donate $100 to Friendly House - up to $10,000 - through its Share the Win program.
Throughout the company's local-service region, Qwest provides the Espiritu de Servicio (Spirit of Service) to Hispanic customers. Qwest has created several products tailored to the Hispanic market, such as Qwest[R] Plan Latino, a long-distance calling plan with reduced rates to Mexico and Latin American countries.
About Qwest
Qwest offers a powerful combination of award-winning broadband, video and voice solutions for residential customers, businesses and government agencies. Customers coast to coast turn to Qwest's industry-leading national fiber optic network to meet their evolving communications and entertainment needs. Qwest employees are the driving force behind the company's nationally recognized Spirit of Service. Qwest is a participant in Networx, the largest communications services contract in the world, to provide innovative voice, data and video services, and is recognized as a leader in the network services market by a leading technology industry analyst firm. For more information on Qwest please visit www.qwest.com. For information about the products and services Qwest is offering in the Networx contract, visit www.gsanetworx.com.
Copyright (c) 2008 Qwest. All Rights Reserved. The marks that comprise the Qwest logo are registered trademarks of Qwest Communications International Inc. in the U.S. and certain other countries.
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