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Business Services Industry

CartaSi Selects WebTrends to Optimize its Online Marketing Initiatives

Business Wire, April 17, 2008

With WebTrends On-Demand Solution, CartaSi Maximizes ROI from Online Initiatives

PORTLAND, Ore. -- WebTrends, a leading provider of Web analytics and online marketing solutions, today announced that CartaSi, the Italian leader in the credit card and online payment market with a customer base of seven million, adopted WebTrends Analytics to optimize their online marketing initiatives.

WebTrends Analytics delivers an in-depth view of the successful progress of online campaigns. The analysis of the portal and visitors' behavior makes it possible to know which of the campaign elements are working well, allowing CartaSi to make improvements to a campaign to maximize results. These refinements based on recognized visitor behavior drive increased engagement and conversion rates.

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"WebTrends delivers a fundamental component of the CartaSi online strategy, which aims to offer its seven million customers enhanced, exclusive services through the internet, consolidating our leadership in the Italian credit card and online payment market. We selected WebTrends because it gives us reliable and continuous traffic monitoring on our many portals, including portals for enterprise customers, small- and medium-sized businesses and consumers. This allows us to develop the best possible relationships with our customers by delivering innovative offers such as SMS services and anti-fraud protection for online payments that are optimized according to customers' needs and behaviors," said Enrico Albertelli, CartaSi Marketing Manager E-commerce and Portals.

CartaSi opted for WebTrends On-Demand so they can focus on the analysis of visitors to their portal rather than the installation and ongoing management of on-premise software application. The On-Demand solution offers immediate access and automatic upgrades and the WebTrends support specialists can access the system to deliver prompt assistance to CartaSi.

"We are proud to work with a company like CartaSi," said Tracie Caroopen, WebTrends Territory Manager, Italy. "The Italian market leader in credit cards joins the already long list of financial institutions in Italy and across the globe that are realizing the importance not only of online campaigns but, above all, the accurate measurement of their return of investment (ROI). Now, more than ever, the ROI can be measured not only in terms of clicks but also in terms of customers' engagement and customer loyalty over time."

About Gruppo CartaSi

Founded in 1985, Gruppo CartaSi is the Italian leader in the online payment market. They issue credit cards for their banking and business customers. They deliver management services for Visa and MasterCard, and credit card acceptance services to shopkeepers. The group offers its services to 800 Italian banks and 7 million business owners. They have market share of 24% of the credit cards in circulation and 34% of active credit cards in Italy. Gruppo CartaSi was the first credit card issuer in Italy. It also has leadership on the internet with more than 2.5 million e-commerce payers, of which over 1.6 are registered for their online services.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global financial organizations, including Barclays, HSBC, Lloyds, Reuters, Bank of America, Citigroup and E*TRADE have chosen WebTrends business solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Business Services Industry

CartaSi Selects WebTrends to Optimize its Online Marketing Initiatives

Business Wire, April 17, 2008

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