Business Services Industry
Qwest Swings Into Baseball Season With Matt Holliday and the Colorado Rockies
Business Wire, April 2, 2008
All-Star Left Fielder Teams With Qwest to Promote Community Outreach, Communications Services
DENVER -- Qwest Communications International Inc. (NYSE:Q) today announced a new spokesperson agreement with Matt Holliday, all-star left fielder for the Colorado Rockies.
Holliday will serve as a spokesperson for Qwest to showcase the company's communications and entertainment services and community efforts in Colorado.
"Qwest is a great supporter of the Rockies and the Colorado community, and I'm looking forward to being a part of the Qwest team," Holliday said.
Beginning April 4, for every run-batted-in (RBI) Holliday hits during the regular season, Qwest will donate $100 to Big Brothers Big Sisters of Colorado, up to $10,000. The donation will help fund Big Brothers Big Sisters' mentoring programs. Holliday will also appear in Qwest advertising.
"Qwest's support of community programs here in Colorado shows a true team spirit," said Dave DeForest-Stalls of Big Brothers Big Sisters of Colorado. "It's a 'hit' for our program's youth to be the beneficiaries of hometown heroes like Matt and Qwest."
Holliday's incredible 2007 season helped lead the Colorado Rockies to their first World Series appearance. He led the National League in batting average (.340), hits (216), RBI (137), extra-base hits (92), total bases (386) and doubles (50).
"We are proud to work with Matt Holliday, who brings his all-star skills to the baseball field and to the community," said Rich Karlis, Qwest's director of sponsorships and events. "Qwest's Colorado employees strive for the same type of league-leading success that Matt has demonstrated, and we look forward to a terrific season for the team and our communities."
Qwest also renewed its sponsorship agreement with the Colorado Rockies. As part of the three-year contract, Qwest and the Rockies will develop in-game promotions for the regular season, as well as an "ultimate fan" sweepstakes that will run May through June 2008.
About Qwest
Qwest offers a powerful combination of award-winning broadband, video and voice solutions for residential customers, businesses and government agencies. Customers coast to coast turn to Qwest's industry-leading national fiber optic network to meet their evolving communications and entertainment needs. Qwest employees are the driving force behind the company's nationally recognized Spirit of Service. Qwest is a participant in Networx, the largest communications services contract in the world, to provide innovative voice, data and video services. For more information on Qwest please visit www.qwest.com. For information about the products and services Qwest is offering in the Networx contract, visit www.gsanetworx.com.
The marks that comprise the Qwest logo are registered trademarks of Qwest Communications International Inc. in the U.S. and certain other countries.
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