Content provided in partnership with

Business Services Industry

Racepoint Group Wins MERCURY Excellence, IABC Gold Quill, PRWeek and Bulldog Reporter Awards

Business Wire, April 2, 2008

Racepoint Campaigns for One Laptop per Child and NeuroLogica recognized for outstanding strategy and creativity

WALTHAM, Mass. -- Racepoint Group, a global public relations agency with special expertise in digital media relations, has received widespread industry recognition for its innovative work on behalf of clients One Laptop per Child (OLPC) and NeuroLogica Corporation.

"Racepoint Group is setting a new standard for public relations in a rapidly changing media landscape," said Marijean Lauzier, CEO of Racepoint Group. "The One Laptop per Child and NeuroLogica campaigns highlight our depth of expertise in both traditional and digital media relations, as well as our superior ability to architect strategies and creative campaigns that achieve both business results and societal impact."

Most Popular Articles in Business: Research and Markets : Tesco Plc - SWOT Framework Analysis; Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors; eBay made easy: ready to start an eBay business? These 5 simple steps will ...; Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...; Wal-Mart's newest distribution center opened last month near the southwest ...; More »

One Laptop per Child is a non-profit organization created by Nicholas Negroponte to design, manufacture and distribute laptop computers that are sufficiently affordable to provide every child in the world access to new channels of learning, sharing and self-expression. The public relations campaign driven by Racepoint Group focused on shaping global opinion in favor of the project, and promoting a North American fundraising campaign to enable the delivery of 150,000 laptops to children in some of the world's poorest countries. To date, the OLPC campaign has received the following accolades:

* MERCURY Excellence Grand Winner for Non-Profit Campaign of the Year for 2008;

* Bulldog Reporter 2008 Gold Award in the Best Not-for-Profit/Association/ Government Campaign category;

* PRWeek 2008 Honorable Mention for Non-Profit Campaign of the Year;

* International Association of Business Communicators (IABC) Gold Quill Merit Award for Economic, Social and Environmental Development for 2008.

Racepoint Group has also earned a Bulldog Reporter 2008 Silver Award in the Best Health, Medicine & Fitness Campaign category for its work on behalf of NeuroLogica Corporation, a Danvers, Mass.-based company that manufactures and markets advanced medical imaging equipment. In order to help drive sales of the company's innovative portable CT scanner, Racepoint Group designed a multi-faceted campaign to explain the device's benefits not only to medical and hospital professionals, but also to the general public and to professional sports in which concussions and other traumatic brain injuries (TBIs) are prevalent. In addition, Racepoint Group introduced NeuroLogica to members of Congress who had spoken out about the troops in Iraq sustaining TBIs. The highly creative campaign included outreach to print, broadcast and online media as well as product placements on several popular medical television shows - ER, Grey's Anatomy, House and Diagnosis X.

About Racepoint Group

Based in Waltham, Mass., Racepoint Group, Inc. is an award-winning global public relations agency with special expertise in digital media relations. We leverage the power of traditional and digital media relations to elevate premium and emerging technology, health and science brands - generating world-class media and analyst coverage that directly impacts mindshare and marketshare. We lead in the application of technology to our craft and provide clients with a level of research, analytics and measurement that is unmatched in the public relations industry. On the net: http://www.racepointgroup.com.

Business Services Industry

Racepoint Group Wins MERCURY Excellence, IABC Gold Quill, PRWeek and Bulldog Reporter Awards

Business Wire, April 2, 2008

Find Research Guides for:

Find Featured Titles for: Business

Most Popular Articles in Business

Most Popular Publications in Business