Business Services Industry
Navigant Consulting Launches New Website
Business Wire, April 2, 2008
Leverages Latest Virtual Experience Technologies and Three-Dimensional Design to Create An Immersive Environment for Clients
CHICAGO -- Navigant Consulting, Inc. (NYSE: NCI), a global consulting firm providing dispute, investigative, operational, risk management and financial advisory solutions, has unveiled a new website that leverages cutting-edge virtual experience technologies to create a uniquely interactive forum for connecting with clients and sharing leading industry thinking.
Visitors to the new http://www.NavigantConsulting.com can expect an informative and engaging experience from the site, including a robust mix of video, 3D animation and Flash. In fact, the word "visitor" takes on new meaning in the site's "Virtual Knowledge Center," which invites users to explore Navigant professionals' business insights in an interactive 3D environment. Utilizing spatial reasoning, the site engages users in both the content and the experience.
"While developing a site that was easily navigable and informative was our primary goal, we chose to 'push the envelope' and create a truly interactive and dimensional environment that distinguishes our Company and our professionals' thought leadership from other consulting firms," said Andrew Bosman, Navigant Consulting Chief Marketing Officer. "Through the Virtual Knowledge Center, we are able to create an environment where clients, recruits and investors can gain insights into issues that impact their business today and in the future, including learning more about the subprime market crisis, anti-money laundering, renewable and distributed energy advances, and the Federal Corrupt Practices Act (FCPA)."
In addition to leveraging the latest technologies to showcase the Company's expertise, ease of use is paramount. To ensure users find what they need, Navigant instituted a tagging approach for organizing content, which generates more targeted results from a user search. Moreover, site users have the ability to deposit thought leadership and service overview materials into their "Virtual Briefcase." The Virtual Briefcase provides for one-click download of all the materials gathered while visiting the site.
The concept of spatial reasoning employed in the Virtual Knowledge Center is a proprietary approach conceptualized and patented by the Company's interactive digital marketing agency, Design Reactor. Working with companies including HP, Cisco, AMD, Motorola and Disney, Design Reactor has successfully developed innovative digital marketing solutions, such as three-dimensional virtual environments, that advance web sites from information push channels to delivering engaging brand experiences.
"Navigant has taken an innovative approach to showcase their consulting expertise in multiple practice areas and industries globally," said Paul Dodd, Design Reactor Vice President of Business Development and Client Solutions. "The Virtual Knowledge Center was developed to enable C-level executives to think proactively about their present and future business strategy by leveraging a resource that not only provides information, but touches on core concerns through an experiential virtual format."
About Navigant Consulting
Navigant Consulting, Inc. (NYSE: NCI) is a specialized independent consulting firm providing dispute, financial, regulatory and operational advisory services to government agencies, legal counsel and large companies facing the challenges of uncertainty, risk, distress and significant change. The Company focuses on industries undergoing substantial regulatory or structural change including healthcare, energy and financial and insurance services, and on the issues driving these transformations. "Navigant" is a service mark of Navigant International, Inc. Navigant Consulting, Inc. (NCI) is not affiliated, associated, or in any way connected with Navigant International, Inc. and NCI's use of "Navigant" is made under license from Navigant International, Inc. More information about Navigant Consulting can be found at http://www.navigantconsulting.com.
About Design Reactor
Design Reactor provides integrated digital marketing services by combining intelligence, strategic planning, and proven creative and technology innovation to deliver effective, results-driven marketing communications. The agency services industry leaders such as AMD, Cisco, Disney, HP and Motorola. For over 10 years, the agency has developed award-winning digital marketing solutions that have been at the forefront of technology development setting precedent by establishing emerging digital communications channels and platforms. The company is headquartered in Campbell, California with an office in Austin, Texas. Visit http://www.designreactor.com for more information.
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