Business Services Industry

Pepperidge Farm Expands International Distribution Through Sales in Panama

Business Wire, April 21, 2008

Seven Pepperidge Farm[R] Products will be Available in Panamanian Grocers

NORWALK, Conn. -- In an effort to expand international distribution, Pepperidge Farm is pleased to announce the sales extension of cookies and crackers to the Central American country of Panama. Seven popular Pepperidge Farm products are available for the first time in Panama beginning this month. This exciting addition will contribute to Pepperidge Farm's roster of sales in international markets.

The following varieties of Pepperidge Farm cookies and crackers are now available in Panama: Milano cookies, Bordeaux cookies, Chessmen cookies, Goldfish crackers, Baby Goldfish crackers, Goldfish Crackers in 100 Calorie Pouches, and Entertaining Quartet crackers.

"Pepperidge Farm is thrilled to offer a variety of our popular cookie and cracker products in Panama," said Jim Ko, Director, International Development, Pepperidge Farm. "This extension in international distribution is a result of our desire to provide delicious, quality products to people around the world. We look forward to continuing this steadfast growth to other markets across the globe."

The variety of Pepperidge Farm crackers and cookies will be available at major Panamanian supermarkets, grocery stores and mass merchandisers.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company's most popular products are Chocolate Chunk and Milano([R]) cookies, Goldfish([R]) crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse([TM]), 100% Natural and Whole Grain.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, almost 4,000 independent distributorships, and over $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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