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Senior Market Advisor Launches Revamped Website
Business Wire, April 21, 2008
CENTENNIAL, Colo. -- Senior Market Advisor, published by WiesnerMedia Financial Group, announced the launch of the revamped Website: SeniorMarketAdvisor.com. The Website, which is an extension of Senior Market Advisor, contains in-depth sales, marketing and best practice information for advisors focused on serving the financial needs of the senior market.
The goal for the new launch is to provide a Website that reflects the brand and editorial focus of the magazine. The site includes new search functionality, updated news, video, audio, RSS feeds, blogs and additional community features.
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"There has been a growing demand from our subscribers and our advertisers for a dedicated and enhanced Senior Market Advisor Website," said Jen La Flam, publisher of Senior Market Advisor. "The new magazine homepage allows a user to browse by issue, author or topic. Our goal is to provide the same high level of editorial content online as we do in our print product."
Senior Market Advisor is a recognized multimedia industry leader in the insurance and financial space and the new Website complements the mission of the magazine. In addition to enhanced user functions, the site also introduces new marketing vehicles for advertisers such as video, audio and sponsorship packages.
"We analyzed what subscribers and advertisers needed online and spent the past four months fine-tuning our internal development systems to address those needs. The new SeniorMarketAdvisor.com Website was developed to take advantage of the most recent search engine optimization strategies and addresses both our user and advertiser needs," said Joe Haddock, vice president of branded eMedia.
To see the new site, visit www.SeniorMarketAdvisor.com.
ABOUT WIESNERMEDIA
WiesnerMedia Financial Group, a division of WiesnerMedia, LLC, is a multi-media and marketing services company that provides essential information on sales, marketing and best practices techniques for insurance, benefits, financial advisors and agents. Its industry leading brands include four award-winning publications: Senior Market Advisor, Benefits Selling, Boomer Market Advisor and Bank Advisor; ProducersWEB.com, the leading online destination for insurance and financial professionals; two successful industry conferences and Advisor Data Source, a database and direct marketing services group with over 1.4 million licensed and certified agents and advisors.
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